Popular Indian Cinema

Popular Indian Cinema

Introduction

With 55,000 newspapers published in two dozen languages, the most prolific movie industry in the world, and a rate of investment in TV advertising roughly twice that of the global average, India has rapidly become not only a huge media market but also one of the world's preeminent media producers and operators. An increasingly large, young demographic group has developed a ravenous appetite for entertainment-oriented media content, prompting increased attention from both media makers and media watchers. The increased penetration of the Indian market by various media is predictably attracting more and more scholarly investigation, as well ...