PR DISASTER

Writing about Issues and using Third Person - Public Relations Disaster

Writing about Issues and using Third Person - Public Relations Disaster

Introduction

There is a need to understand that a Public Relations Disaster is much more than what appears on the top. A Public Relations Disaster means that communication has gone wrong at a macro level and that there is need to take measures that can help contain the situation. In addition, a Public Relations Disaster also calls for the concerned organization to take control of the scenario and drive it in the appropriate direction before the concerned stakeholders choose to give it a particular interpretation. In essence, a Public Relations Disaster demands a swift and well placed response that responds to the concerns of the stakeholders and gives consideration to the manner in which Public Relations Disaster has upset them. This discussion will highlight the perspective adopted by Sniderman (2011) in the article titled HOW TO: Recover from a Social Media Public Relations Disaster (Sniderman, 2011). The discussion is meant to serve as a response paper to the article in order to elaborate on the degree to which the perception generated upon reading the article agrees with it or disagrees with it.

Discussion

The author continuously calls Public Relations Disaster stricken organizations to do all that they can to bounce back from the Public Relations Disaster. There seems to be an over-optimistic perspective that is guiding the article's perspective and leading the author to a one-sided analysis. The author's analysis is highly unilateral and does not give consideration to real world variables that come into play when a Public Relations Disaster occurs (Sniderman, 2011). The author has given consideration to a limited number of scenarios and all of them are of nearly the same nature. As information and communication technology evolves, the dimensions ...