Praxis Paper: The Role of Leadership in Building Successful Organizations

Role of Leadership in Building Successful Organizations

Learning the Tools of Leadership

The decision to purchase a business of my own was not an easy task. There were many things to consider before the final decision was made. First of all, exactly what did I want to accomplish: to make millions of dollars, or it to have the freedom of being my own boss? By opening a business, I could make a huge profit, depending on the market. I also had to consider being ready to devote an exorbitant amount of time and energy to this business. The commitment had to be there and I wanted to run a successful business. Also knowing what motivates me was another process in making this decision. By understanding my needs I can use this to reach out and understand individual needs. I knew is would be motivated opening my own business. Also, I knew there were risks and losses that may occur as well but this was the chance I had to take, to invest my money in something I could call my own. I had great ideas for my business and wanted to input my philosophies into my business. I knew going back to school for my masters degree and running my own business would be tough but this was just another challenge I would have to overcome. Right now the job market is tough and there are no jobs out there, which I found, that suit my needs.

The problem

The problem I now face is constructing a market plan that will bring in the customers and accept my business with open arms. My business will provide excellent quality and quantity of the products and services. I will be providing my consumers with the convenience of renting and buying DVD movies and games in their neighborhood. My prices are cheaper than Blockbuster and provide a family-oriented business near their homes. I will be providing a video game arcade room as well as a variety of Playstation 2, Xbox, and Game cube games The store is located in a very nice area, and people are looking for somewhere to take their children to play video games in the area. I provide a safe environment for children to come in and play video games, and parents feel secure that their children are just around the corner.

My Marketing Approach

My marketing approach is to satisfy customers by determining what buyers want and then by using that information. I want to develop this strategy to satisfy my customers' needs to gain their trust and their repeated business. If the customers' objections are not met, then my business may not stay open very long. I feel my marketing niche is providing my customers with a convenient shopping experience If someone could save time, gas, and the inconvenience of looking for parking, the choice is obvious. This concept is the focus of my marketing campaign. By reaching out to my customers as ...