PROJECT ANALYSIS

Project Analysis

Project Analysis

Project Description

Coca-Cola is a renowned name in the drinks industry, and it plans to introduce a new energy drink. It will open a subsidiary in the form of partnership, in order to produce a new drink. It would be a small company working as a separate entity and partners will include Alistair Wilshire, Thomas Thorpe, Wayne Bridge and Michelle Johnson. The firm is going to start its operations in a limited geographical level. The company's growth policy is to fulfil the customers need with quality product to grow the market of energy drink. This new entity will provide a remarkable energy drink with mix fruits flavour without any harmful chemical. It will provide healthy mix fruit energy drink with high quality and affordable price. The initial financing of the project would be approximately £5000. This finance will cover office expense, marketing expense, plant and office rent.

Objective

Coca-Cola is a well established multinational company, and it is one of the most important brand names of the world. The purpose of starting a new entity is to expand its market also enter into the market of energy drink. The aim of the company is to achieve and maintain strong growth each year not withstanding seasonal sales pattern achieve a comprehensive output in market penetration. It also aims to improve the customer satisfaction to remain the best brand name of the world even with the new energy drink. The company also intends to increase the profit margin by adequate percentage each quarter through the economy of scale. Since the company would be in the consumer market, research and development is very necessary for the company and its products. The company will use extensive research and advertisement to enhance future products. The keys to success are designing and producing such type of products that meet market demand. In addition, our Company must ensure total customer satisfaction. If these keys to success are achieved, it will become a profitable, sustainable company specifically which will produce long lasting results, as well (Carmichael, Shenna. 1995, pp. 33-40).

Company Description

The rationale behind starting this new venture is to fulfil the market need of an energy drink, which is in high demand these days. People have tiring work schedule, and they get very tired with their schedule and work. All the energy gets absorbs from their body and an energy drink could provide a complete solution for these individuals. Moreover, consumption of energy drinks has also increased with time. There are some products already exist in the market to take advantage of that segment of the market. But the fact is that the competition is not so stiff in this segment. Another fact is that the products, which already exist in the market have a high rate. (Gapenski, 2006, pp. 130-139).

The fundamentals of our business will be to “fulfil the need of the people to remain energetic with our world class product at an affordable price”. We take our customer as our first priority while taking any ...