PUBLIC RELATION CAMPAIGN

Debenhams Ireland Public Relation Campaign

[Name of College]

Debenhams Ireland Public Relation Campaign

INTRODUCTION

Debenhams is a retail brand based in the UK. It is basically a chain of stores. The first store in London was found in 1813. Debenhams specializes in fabrics, jewelry and other accessories, cosmetics and household items. The company began to grow rapidly from 90 years. It has grown very rapidly and currently has 126 stores allover England and Ireland. Debenhams always identifies various international markets while trading. This is an international chain Debenhams most popular stores. Debenhams stores has several dealers around the world including Bahrain, Cyprus, Indonesia, Russia, Philippines, Romania and Turkey.

Debenhams stores provide a huge range of designer products as well as own brands. Sophisticated clothes designed by Jasper Conran, clothing electrification of John Rocha, Betty Jackson stunning collection are some of the collections available at store Debenhams. Other designers whose products are available in the Debenhams are Julien Macdonald, Matthew Williamson, Pearce Fionda, Antoni and Alison.

Debenhams PLC is a chain British of department stores operating in the UK or in the form of franchises in other countries. This company is listed on the London Stock Exchange and in the index FTSE 250. The company was founded in 1778 by Messrs Flint and Clark, who began with a fabric store at 44 Wigmore Street , in London , named Flint & Clark. In 1813 William Debenham became partner and the name changed to Clark & Debenham. In 1818, the company opened a second store in Cheltenham and in 1851 Clement Freebody became a partner, which changed its name again in Debenham & Freebody. The company was formed in 1905 as a commercial company, under the name of Debenhams Limited .

Debenhams stores are divided into several departments to help customers. These departments are:

Health and Beauty

The women wear

The use of men

Young fashion

Children's Fashion

Fashion Accessories

Catering Services

Wedding services

Debenhams exercise greater emphasis on customer satisfaction and in this way provides excellent service and personal attention to each individual client. The official website of Debenhams Ireland provides the service of online shopping. Debenhams is one of those places that contribute to making London one of the principal "place to be" in fashion. Kind of Gallery Lafayette in the sales area tenfold, Debenhams home has made himself a name since its inception in 1778. It now has numerous shops (147, which cover an area of 965 million square meters between the UK and Ireland). Debenhams offers many products in fashion and home. They have great gift boxes for Christmas. Full of ideas at low prices. The clothes are classic.

In this research paper, we are focusing on the recent and new public realtions campaigns of the Debenhams Ireland's Women Wear Department, Debenhams current campaign, communication strategies, and finally I will propose a new PR camapign for the Debenhams Ireland's Women Wear online store.

For the Debenhams Ireland, the PR could also be defined as a marketing program that encourages purchase and consumers satisfaction through credible communication of impressions and information. The emergence of reputation ...