Retail Trends and Global Workforce

Retail Trends and Global Workforce

Trend of Retailing

Shopping and buying things online is in vogue. This trend urges retailers to move form ground to the world of internet. E-retailing is the process of selling goods to consumers electronically through the internet. Business of e-retailing includes selling goods through websites. An organization can have many advantages from e-retailing. E-retailing plays a significant role in raising profits. E-retailing reduces the number of cost overheads such as cost related to storage, display space and workers' salaries and allows an organization to earn a profit. E-retailing provides an effective way to start a different business at low cost (Chinta, 2006).

This facilitates access to customers from all over the world via the web site. In the business, of e-retailing every internet user is a potential customer, therefore, the business of e-retail offers increase in sales. Electronic sales are an easy way to attract customers. It attracts those customers who do not have enough time to shop or do not have the time to go to the market. E-retailing provides new outlets that reach directly to customers without the presence of any intermediary. On the contrary, there are many disadvantages of e-retailing. Several studies have shown that the reasons for the failure of e- retail lies in meeting the demands and needs of customers through the internet. E-retailers have merely one chance to leave a favourable impression on customers after that it depends on customer whether he comes again or not. In addition to this, there is an issue of security and trust. Customers feel hesitation in providing information that is required for the transaction o internet (Roger, 2006). Another limitation related to the conducting business online is that only few products can be offered to customers. For instance, books can be sold online but for products like shoes that require customers to experience the product cannot be sold through e-retailing (Sustar, 2005).

Online Marketing Strategy

For most companies, creating the first version of the site not the result of a well thought out strategy. Usually, the decision to create a website is reactive: it is the result of the emergence of sites of new companies in the same industry or from existing competitors, or response to customer requests. Once the site will last a year or more, senior management raises the question of its effectiveness. This is usually the beginning of what the need for strategy work in the ...