REVLON INC. ANALYSIS ARTICLE SUMMARY

Revlon inc. Analysis Article summary

Revlon inc. Analysis Article summary

In this essay a case study will be summarized that is about Revlon Inc. the case study is related to the three focal points that are as follows:

Revlon concentration on its efforts on international markets given the value of the dollar and competitive pressure

Revlon diversification of its operation, or joint venture with other cosmetic companies

Should the company keep brands such as ColorStay and get rid of brands such as Mitchum.

In the response of the first point the article points that Revlon must restructure its international operations ...