Sales Force Compensation

Read Complete Research Material


Sales force Compensation

Introduction to PepsiCo

World's leading provider of food and beverages products that is operating in over 200 countries around the globe is PepsiCo. The brand of PepsiCo is comprised of PepsiCo beverages North America, PepsiCo international and Quaker foods North America and Frito lay North America. Some of the brands associated with PepsiCo are more than a hundred years old; however PepsiCo came into being in 1965 when Pepsi-Cola merged with the Frito Lay. Later in the success journey PepsiCo got hold of Tropicana and Gatorade when it had a merger with the Quaker Oats Company. The retail sales average of the combined effort of all the brands related to PepsiCo touched $98 billion mark. The main focus of the company is to supply the world with convenience in food items. PepsiCo are also offering a large variety of food options including healthy food options.

PepsiCo is known for its brilliance in what they do, which may include the quality and the innovations of their product, powerful marketing strategies in order to take control of the market and last but not the least the popular brand name associated with PepsiCo. PepsiCo is not only making profits, they are socially active also and always make efforts to add up things to benefit the society with whatever they do. They recently spread the word that they are planning to drive a sustainable water practices and to improve the overall water structure in the rural areas of Africa, India, china and Brazil.

Public relation people that include the sales force as well can improve the overall perception of the company in the mind of the relevant people that would eventually improve the financial stability of the company.

Sales Force of PepsiCo

PepsiCo is a large organization employing over 297,000 employees around the globe. With the extent of the business, the need of a task oriented, dedicated and loyal sales force can be imagined. The current sales force of PepsiCo is performing well as they are all motivated to work hard. PepsiCo lately is has a diverse range of compensation plans for different regions and different areas on which PepsiCo operates.

An effective Reward Strategy

To make effective reward strategy appropriate information must be in hand, on the basis of which we can make decisions that will work according to our requirements and give us the desired results. The process goes on till the measurement of the impact that out strategy will create after its implementation. Effective rewarding strategy should be implemented in totality on the basis of bench marked and best practices.

Therefore, the reward program strategy for PepsiCo depends on the strategy and the situation it is operating. PepsiCo is a large organization, and if it can quickly keep on updating the compensation and benefits techniques with a balanced strategy than nothing can stop PepsiCo to get a measureable value to the business and the change in the business would be visible.

Features of an effective reward program

PepsiCo ...
Related Ads