Samsung Galaxy SIII

Samsung Galaxy SIII

Introduction

The company was basically found in the year 1969 and belonged a family owned business that already has 59 members in terms of companies and its assets amounted to 144.4 billion USD as on 2008 (Wankel, 2009). Samsung is currently involved in making of different types of electronic products employing diverse advanced technology like semiconductors, skyscrapers and plant construction, petrochemical, medicine, finance, hotel etc. it is also considered as one of the market leaders when it comes to the production of digital media and advance electronics. Samsung Electronics has a diversified portfolio of electronic products and related services but the product that it is most famous and well known for among its fans is its mobile phone technology, television, camera and other household appliances. Samsung has also entered another growing market of latest advanced technology in the form of tablet PCs and launched an amazing and competitive product by the name of Galaxy Tab. While Galaxy SIII is its latest Smartphone just like iPhone in Apple at the present stage. Unlike Nokia and Apple the company is focusing on the quality of its smart phones and not the quantity or volume.

Discussion

Samsung is among the prestigious companies in terms of it high quality and prestigious products and brand. it has been quick to take advantage of the latest upcoming technological advancement and come up with trendy products to cater to the needs of the customer with competitive prices as compared to other competitors in the market. Its customers can take advantage of Wi Fi technology with double speed which helps then in quick browsing and web surfing activities. For its fans the option for S Voice is very important for quick processing of functions as this technology lets the user dictate orders to the phone for the purpose of making calls and launching of applications.  Another very interesting facility is offering in the face of Allshare Cast that provide with video conferencing services and is a portable and viable option in place of Skype. The option of direct call lets the user call the person directly without going through a long list of contact number and waste of time. It processor makes multitasking more convenient and easy. Additionally its Bluetooth and SBeam options makes the process of sharing file and calls within the distance of maximum 50 meter a piece of cake and sharing and conversion of files between two Galaxy SIII phones. The smart stay option is one of a kind and unique option that has also been highlighted in its advertisements that the phone remain awake till the user is awake as its smarty stay facility which provides with a feature of facial recognition.

Target Market

The main reason behind offering of so many different products and electronic devices is to keep it target market diversified and large in number and size so that they are not dependent upon the sale of any one product or on anyone target market for their profitability and ...