SAXON LEATHER

Strategic Operations Report on Saxon Leather

Strategic operation report of Saxon Leather Company

Introduction

Saxon leather is one of the largest manufacturers and exporters of the leather furniture in the United Kingdom. The company has more than fifty years of work and thirty years of exporting experience throughout the world. The prime reason of the success for this company is its pure quality production; at Saxon, an individual will be able to find widespread range of chesterfield sofas, leather sofas and leather armchair according to his satisfaction.

In United Kingdom, this company is operating since more than twenty years and has managed to create a niche for itself due to its high quality standards. The company leather furniture are created by high quality and extremely professional craftsmen according to the best interest of the customer, this company provide a ten year warranty for all its furniture and if the customer is not satisfied with the quality of the material can return the product with in twenty eight days of the purchase.

Discussion

Strategies of the Company

The term strategy is used in every aspect of the human lives but its common example is found in the military where producing and implementation of the strategy is considered the important tool in taking advantage over the enemy. However from an organizational point of view the term strategy can be defines as the policies used to identify the direction and scope of the company over a long period and help it to achieve the advantage by keeping the stakeholders of the company satisfied (cws.cengage.co.uk).

Generally, in an organization strategy is required in three levels like those that corporate level strategy made at the top management level with the purpose of defining the overall directions of the company. Second is business level strategy also developed at the top level with the aim of planning the performance of the business compare to the industry and finally third level of strategy is functional level of strategy developed at the department level of the business with the aim of raising the overall performance of the department (cws.cengage.co.uk).

Another important level of the strategy is operational level strategies, which aims to develop to ensure that all the operations of the organization are completed, this strategy has direct link to all other strategies of the organization as shown in the above figure (Porter, 1998)

Figure 1: Perspective of Operation Strategy

Top down and bottom up strategies are related to business functions, marker led related to market strategies of the organization and operation led leads to operation level strategies (cws.cengage.co.uk). Being the world largest leather furniture manufacturing company it has able to develop all the strategic level in its organization and the result of strategies implementation is in front of the world (Porter, 1998).

Saxon leather Operational and Business level strategy

Being the manufacture organization its basic business is produce the good and sell to the distributors or to the end consumers, the important business level strategy of the company and their link with operational level strategy is below (Gallager, ...