Significance of Communication in Change Management for SME's

By

Acknowledgement

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without that I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially that are associated with university.

Signed __________________ Date _________________

Abstract

In this research we try to explore the notion of change management in a holistic context. The main focus of the research is on effective communication and its relation with organizational change management. The research also analyzes many aspects of organizational change and tries to gauge its effect on Small Businesses. Finally the research describes various factors which are responsible for organizational change and tries to describe the overall effect of effective communication strategies on management of organizational changes.

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Rationale for the chosen topic3

Aims and Objectives of the Research4

How will the dissertation be carried out?4

CHAPTER 2: LITERATURE REVIEW5

Significance of communication in Change Management for SME's5

The Significance of Change Management8

Impediments of Communication for Change9

Formulation and Implementation of Communication for Change9

The role of internal communication on Organizational change12

Internal communication13

The need for effective communication15

Conclusion18

CHAPTER 3: METHODOLOGY20

Research Design20

Literature Search20

Definition of Qualitative Research21

Research Method22

Literature Selection Criteria22

Search Technique23

Theoretical Framework23

Difference23

CHAPTER 4: DISCUSSION AND ANALYSIS25

CHAPTER 5: CONCLUSION39

REFERENCES47

Chapter 1: Introduction

The role that change management plays in any given organization is a significant one. Over the years, numerous studies have been carried out on the subject and organizations have referred to such researches from time to time. However, whenever an organization is going through a change, it faces considerable number of problems and a smooth change is something not practically possible. This is because the effort required to manage change is in no way an easy one. By the managing change, it means that changes are applied in the organization in a systemic and planned manner.

In the context of any given organization, changes can be applied to various areas of the organization. Changes can be in any given version of a project that can be initiated either within the organization or through external means. For instance, changes can be brought about in the mission of the organization, change in operations including structural modifications, alterations in the organizational strategies, change in organizational policies, technological changes and changes in the behaviour and attitudes of the workforce within an organization.

When there is a process in an organization is not an easy task to make changes to this process immediately. Sometimes an organization may have a variety of entities and changes in the organization may be reflected in another organization. Instead, these organizations are not so easy. There are different types of organizations that have many branches all over the world with different ...