STRATEGIC ASSESSMENT OF HOSPITALITY INDUSTRY

Strategic Assessment of Hospitality Industry

Strategic Assessment of Hospitality Industry

Introduction

The industry selected for the purpose of this paper is hospitality industry. The reason of this item is to supply a strategic investigation in the hospitality commerce for the years 2002-2008. The reconsider encompasses both refereed hospitality and scholarly enterprise publications, which described framework study in hospitality. While every effort has been made to arrest empirical study, the reconsider will furthermore comprise of those assistance that are prescriptive and conceptual. (Yunker 1983 51-64)

 

Environmental scanning—the natural environment construct

The scheme publications in general has advanced the assemble of the natural environment from numerous distinct perspectives. In some situations scheme is examined as managerial answer to ecological forces going by car change. In other examples it is advanced from the viewpoint of managerial anticipation or to be out front of alterations in alignment to grab opening before others. The major topic underlying this assemble is the causal connection the natural environment has with firm performance. (Watson and McCracken, 2002 367-378)

Based upon the most latest released work in this locality it can be glimpsed that little in the way of accelerating information has occurred. The work continues mainly conceptual with prescriptive and descriptive overtones. In other phrases, it is agent of what may be called information move and adoption. Established works in scheme are reworked in a hospitality context or case study. While authors are utilising conceptual works that have been described in non-hospitality publications, couple of have really checked the submission in the hospitality industry. Only latest works tried to set up discernable and important connections between the natural environment assemble and strategic conclusions and presentation (Chathoth and Olsen, 2008a and Chathoth and Olsen, 2008b).

 

SWOT Analysis

Strengths

·        Networks between companies boosts travel

·        Increase in allowance airlines

·        Comprehensive ranking scheme over England, Scotland and Wales

·        Diversifying service into other earnings streams.

 

Weaknesses

·        Profit has been minimised producing from 9/11, July 7th terrorist attacks

·        No command on external components for demonstration, FMD, SARS, Bird Flu

·        Unpredictable British weather

 

Opportunities

·        Growth in household journey due to dwindling bash against the euro

·        Increase room rates to former of 9/11, July 7th terrorist attacks

·        More enterprise from persons with higher disposable incomes

·        Expected boost in inbound tourism Visas inside 24 hours for Chinese tourists and boost in flights

 

Threats

·        Always the possibility of terrorist attacks ,such as July 7th 2005 London Bombing

·        FMD, SARS , Bird Flu, etc

·        Iraq conflict dragged down 2003 earnings due to doubt of war. (Verma and Plaschka, 2008 156-165)

 

PEST Analysis

Political

Disability Discrimination Act - came into force in 2004 significance that service providers and enterprises should take sensible steps to permit for handicapped access. This chiefly consequences minute enterprise and may have some critical significances for the leisure and tourism industries.

Migrant employees as more nations junction the EU, employees from the new nations could help alleviate employees shortages. (Schmalensee 1985 341-351)

 

Economic

Olympic - London has won the affray to owner the 2012 Olympic Games, which will increase tourism incomes be obliged to expanded tourist ...