STRATEGIC GROUP ANALYSIS GOLF INDUSTRY

Strategic Group Analysis Golf Industry

Strategic Group Analysis Golf Industry

There are many external and internal factors that can affect the outcome of a company's performance and profit. A company's performance can vary because of its external environment. The external analysis is situated outside of the company. The basis of this paper is to focus on the external environment of Competition in the Golf Equipment Industry in 2008. This will entail the macro-environment, which will include the industry and competitive conditions that exist outside the golf equipment industry.

SRI estimates that the overall golf economy was approximately $62.2 billion in ...