HOSPITALITY AND TOURISM

Hospitality and Tourism

[Hajira Fayyaz]

Ethames Graduate School

Hospitality and Tourism

Introduction

Hotels may be more than just a place to stay, they are destinations in themselves (Auzair and Langfield-Smith 2006 p.399-421). the hospitality industry covers a diverse range of establishments providing hospitality in the form of accommodation, meals and drinks. For travelers, hotels and other accommodations is the place where they stay while away from their homes.

Thesis Statement

According to strategic marketing prospective, hospitality industry hotel sector has been modified remarkably within last few decades.

Purpose of the Study

The purpose of this study is to explore the strategic marketing in hotels and which aspect of strategic marketing is helpful?

Significance of the Study

This study is significant because it talks about the advanced supervisions of hospitality industry, hotel sector according to strategic marketing prospective. Hotels and motels comprise the majority of establishments in this industry and are generally classified as offering either full-supervision or limited supervision.

Aims and Objectives of the Study

The aims and objectives of this study are:

To explore strategic marketing in hospitality industry

To highlight the advanced supervisions of hotel industry

Literature Review

In the past couple of years, there has been a steady increase in the number of people traveling, which has resulted in an upswing in business for the supervision industry, (Auzair and Langfield-Smith 2006 p.399-421) the shipping industry, and the staffing industry. Included in the hotel industry are hotels, resorts and supervisiond apartments.

The hotel industry in the UK consists of about 30,000 companies that operate 50,000 individual locations, with combined annual revenue of $90 billion. The industry is moderately concentrated; the 50 largest companies hold about 45 percent of the market. The majority of hotels are affiliated with a chain. (Balakrishnan and oderstrom 2007 p.97-114) Large UK companies include Marriott International, Star wood Hotels & Resorts, and Hilton Hotels.

A typical hotel has about $7 million of annual revenue and 100 employees. Hotels can also be categorized based on a distinguishing feature or supervision provided by the hotel. (Atwood, 2007 p.53-54) Conference hotels provide meeting and banquet rooms, and usually food supervision, to large groups of people. Resort hotels offer luxurious surroundings with a variety of recreational facilities, such as swimming pools, golf courses, tennis courts, game rooms, and health spas, as well as planned social activities and entertainment. Resorts typically are located in vacation destinations or near natural settings, such as mountains, seashores, theme parks, or other attractions. During the off season, many of these establishments solicit conventions, sales meetings, and incentive tours to fill their otherwise empty rooms; some resorts even close for the off-season. (Davenport and Glaser 2007 p.107-111) As a result, the business of many resorts fluctuates with the season. Some resort hotels and motels provide additional convention and conference facilities to encourage customers to combine business with pleasure.

While many provide simply a place to spend the night, others cater to longer stays by providing food supervision, recreational activities, and meeting rooms. Hotels and other accommodations are as different as the many family and business travelers they ...