Strategic Management and Strategic Competitiveness



Strategic Management and Strategic Competitiveness

Introduction

In this assignment of Strategic Management and Strategic Competitiveness, Samsung has been assessed in areas of the stakeholders' impact on Samsung, the corporate influence of its vision on its success and the impact that globalization and technology have on the corporation. The resource-based model and industrial organization model have also been applied to determine how Samsung can earn above-average returns. Company Profile

Samsung has been serving various sectors through diversified businesses for more than seventy years. It has become a digital leader because of its ability to determine the needs of the consumers before time and by continuously investing in research through its design labs. This innovation program and the talented human resource along with the collaboration of various stakeholders have led the company to achieve new levels of growth. Samsung provides products to consumers, businesses and industrial products or components to various industries. It is headquartered in Seoul, Korea. It has now become the leader in consumer electronics and is one of the most technology-driven companies in Asia (www.samsung.com).

Discussion

Vision and its Corporate Influence

The vision of Samsung Group is “Inspire the World, Create the Future”. This vision of the company is being achieved by using its core competencies to develop new technologies for making innovative products and solutions for its customers. This focus on innovation and research has made the company achieve new levels of growth. The company's focus on it research and development have enabled it to determine the future needs of customers before creating the relevant technology to make that product. Based on the vision statement, Samsung plans to enter into new markets by using their core competencies. Their goal is to be one of the top five brands of the world by the end of the next decade. The vision of Samsung shows that they plan to remain the market leaders in the future as well by always being the first to evaluate the upcoming needs of their customers before any of its competitors, so that they will be the one to create the future by forming relevant technologies to cater to those demands. Impact of Globalization and Technology

Globalization has a great impact on the businesses worldwide. It has enabled companies to reduce their costs by moving offshore and to increase their profits by offering their products and services to the worldwide market (Gabrielsson; Gabrielsson; Obaidi & Salimäki, 2008). In order to reap the benefits of globalization, Samsung has been continuously improving its resources and capabilities to cater the needs of customers from various regions. In the fast changing market of technology, Samsung holds the position of the market leader across the world. It is because of its focus on research and development that it has been able to enter the markets globally and become a leader worldwide.

The technology is changing rapidly across the world. It has changed the way companies perform its operations. This changing technology has played a very important role in ...