STRATEGIC MANAGEMENT - SUBWAY

Strategic Management - SUBWAY

Executive Summary

In this study we have explored the strategic management of SUBWAY in a detailed manner. The prime emphasis of the report was on the strategic management of SUBWAY and its correlation with the external and internal environment. The study has also analyzed many aspects of strategic management being performed in SUBWAY and the author has endeavoured to gauge its effect on the SUBWAY as a whole. The major findings indicated that the strategic planning and management in SUBWAY are performed in a good way but there are some flaws that need to be considered with the passage of time. These recommendations are from the marketing perspective that is needed to be considered by the Subways' management. Finally the report has concluded with the over all findings of the study in a summarized manner.

Table of Contents

Introduction5

Background5

Main Aim Report6

History Strategic Management7

The Objects of Strategic Management8

Strategic Management Model Analysis of SUBWAY's Current Performance9

Mission Statement9

Environmental Analysis9

Analysis of the External Environment10

Economic Background10

Politico-Legal Context10

Socio-Cultural Context10

Technological context10

SWOT Analysis11

Identify opportunities and threats11

Analysis of the resources of the organization12

Strategic Formulation13

Strategic Implementation14

Analysis of the Industry15

Porter's Five Forces Analysis16

Threat of New Entrants17

Threat of substitutes17

Bargaining power of suppliers18

Clients bargaining power of customers18

Rivalry among Existing Competitors19

Future Strategies For SUBWAY's Proposed Strategies19

New Communication Tools to Maximize the Readability of the Offer20

Ways to Implement the Strategies21

Conclusion22

References23

Strategic Management - SUBWAY

Introduction

Subway is a 1965 by Fred De Luca and Peter Buck founded American franchise chain in the fast-food sector. The first Subway restaurant in 1965 in Bridgeport, Connecticut (USA) opened under the name "Pete's Super Submarines." The product line consists primarily of sandwiches, wraps and salads. The sandwiches prepared individually to order in sight.

Background

The company name comes from combining the English word "sub", an abbreviation for "Submarine Sandwich", which named because of its oblong shape like this, with the word particles "way" as this to the U.S. American word for underground (subway) fits, and the first restaurant was equipped with an on the underground network plans based decor.

The guest at Subway makes different decisions during the ordering process along a given production chain, and share this with the Subway employee. The establishment of all-Subway Restaurants is the world standard since 2001 in the so-called Tuscan style hold (Morrison 2002, pp. 44). The colors, in the restaurant move in earthy natural tones. The floor is usually covered with natural-colored tiles, provided the area behind the counter with a brick-red brick wallpaper.

Besides so-called 'Freestander' restaurants in separate buildings, there are Subway restaurants including in hospitals, U.S. military facilities (not usually to civilians access), stations, fuel stations and airports. In March 2007, there is a standardized Subway Free-Stander, who as a "template" is used for all newly constructed Free Stander. In some cases, shares Subway rental space with one or more concepts, such as in a food court as in the CentrO in Oberhausen. Outside of shopping centers are thus reduced rents for the concepts involved can be achieved with large rental space. Some of the restaurants are very small and do not have ...