Strategic Marketing Report

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Thomas Cook Strategic Marketing Report

Thomas Cook Strategic Marketing Report


It is not too difficult to market Thomas Cook: he has already seen its local residents with a rich heritage, and it can be seen in a long tradition at the national, cultural capital of U.K.

In this article, I want to explore the Thomas Cook sold correctly, since its obvious cultural status and perceived performance based art. I begin this article with an analysis of the plague to review the role of Thomas Cook, historically, culturally and environmentally.

I'm going to use some standard business intelligence tools such as SWOT, and in this, I hope it is clear that Thomas Cook is currently on the market is inconsistent and too many disparate groups.

In conclusion, I will assess the Thomas Cook's marketing and hope to show that a mixture of diverse and tourist focused.

Tourism in Thomas Cook and in U.K West is organised and administered in the same way as 6 of the 7 National Tourism Regions (Shannon being the exception). Thomas Cook is also in a position also to have the influence of the Irish Language. This is administered by Udaras na Gaeltachta on a national basis with offices based in the Gaeltacht areas, Connemara is the Thomas Cook office (Alexis, 2003, p. 3).

2) Why is Thomas Cook?

Thomas Cook Group Plc is one of the leading leisure travel groups in the world with sales of around £ 9 billion (€ 12 billion), 22.3 million customers, 31,000 employees, a fleet of 93 aircraft and a network of more than 3,400 owned franchised travel stores and interests in 86 hotels and resort properties.

Thomas Cook Group is one of the largest travel suppliers worldwide. Catering mostly to the European market, the group owns a fleet of more than 90 aircraft (via Thomas Cook Airlines) and maintains a network of more than 3,400 owned or franchised travel agency. It primarily works by Airtours, Condor, Direct Holidays, Neckermann, Sunquest, Wing, and Thomas Cook brands. Continuing to expand, Thomas Cook in 2010, an agreement to merge their high street travel and foreign exchange operations in the UK with the co-operative group. In 2009, the bankrupt German Holding Arcandor (operator struggling Karstadt chain of department stores) has transferred its stake in Thomas Cook's creditors (Alexis, 2003, p. 5).

3) Pestle ANALYSIS


Inflation: Inflation in the country in recent years has been low, and it helped to keep costs to the public and to keep U.K competitive. This, of course, also helped the regional program of investment capital for tourism development. In general, the present healthy state of Irish economy strongly supports the development and marketing of tourism (Hamel, 1994, 213).

Peace: the peace process in Northern U.K supports tourism trips to U.K, and it is of great importance for U.K's Western region. Approximately 23% of all foreign tourists to spend all or part of their visit to the region.

External factors: The main external factors were stable growth of world tourism (5.2% per year between 1988 and 1997) and better economic performance in ...
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