Strategy Implementation of Kraft Foods

Executive Summary

Kraft Company is involved in the production of mechanized and advertising of branded foodstuff and drinks. It is the world's second leading foodstuff and beverage corporation with functions in around 160 nations all over the world. Powerful branding reputation offers Kraft's items a differentiated and commanding brand name remembrance and allows the corporation to rule a premium for its foodstuffs. On the other hand, increasing competition could adversely affect its growth. In Addition ever-increasing rivalry stimulated by manufacturing consolidation could negatively concern the company's profits.

Strategic Implementation of Kraft Foods

Introduction

Kraft is a world renowned Organization specializing in fast moving consumer goods. It is considered to be a holding corporation involved in the selling of mechanized and marketing acknowledged foodstuff and drinks. It is the world's second-leading foodstuff and drinking Corporation with functions in around 150 nations all over the world. Kraft is a household name in the branding industry. It has a number of brands to its credit. The success of Kraft foods has largely been attributed to the success of its brands.

Strategic Implementation has the potential to make or break any business. Many Organizations are suffering because of their inadequate attention to strategy implementation. Even after having formulated the ideal strategy, Organizations are bound to suffer. Strategic Implementation largely depends on employee's comfort in implementing them. A look at the strategic implementation of Kraft foods would help us better understand the intricacies related to strategy.

Overview of Organizational Structure

Kraft was not a successful Organization from its inception. There have been moments of turnaround for Kraft. A look at the past of Kraft foods reveals that it followed the concept of decentralized decision making. It had to suffer because of this practice. Managers at the helm of affairs were asking employees to make decisions that were not in their repertoire. There was generation of unnecessary work on the part of employees by making decisions that were not on their agenda.

There was a complete mismanagement of brands by Kraft foods at that time. Since it had a lot of brands to its credit, it did not have a direction for each of its brands. Its essential to understand the competitive intricacies of each brand in order to manage them effectively. There was a lack of competitive awareness on the part of employees.

As a result, there was massive mismanagement of brands and Kraft foods was suffering to a great extent. The employees and managers needed to be more alert and responsive to the sudden changes. The slump in results was largely attributed to the employee's ineptness to sudden changes

Kraft successfully transformed its fortunes because of its emphasis on Strategy Implementation. The threat of uncertain macro economic conditions was countered by effective strategy implementation. When all the other Organizations were suffering massively, Kraft foods was prospering because of its focus on strategy implementation.

Managers at Kraft foods were able to achieve prosperous heights because of their focus on key drivers within business units and also their emphasis ...