Success Story about a 19 year old youth



Success Story about a 19 year old youth

Youth is perhaps the most difficult demographic group to communicate with. Not only do they have a short attention span, they're also elusive in media consumption, fickle in brand preference, and simply challenging to engage and entertain.

John is a 19 year old young boy. His parents died in his childhood. John was raised by his grandparents. He was affiliated in a gang (Bloods), has committed crimes (robbery and assault).

I was working as a manager in the community services in the year 1999 when he was brought ...