Table of Contents

Market Summary4

Driving forces of Industry5

Steel Prices5

Government policy5

Technology6

Political Forces6

Movement in Yen7

Economical Forces7

Porter Forces Models7

Threat of New Entrants - Low7

Buyer's Bargaining Power - Low8

Supplier's Bargaining Power - High8

Availability of Substitutes - Low9

Rivalry9

Mission Statement10

Vision Statement10

Objectives11

Products and services11

Competition12

SWOT Analysis12

Strengths12

Weaknesses13

Opportunities13

Threats14

TOWS Analysis14

Business Scope15

Region = Where?15

Functions / applications = What Needs?15

Customers = Who Needs?16

Added value16

Market Structure17

Strategic Direction18

Strategic Relationship with Supplier18

Localization19

Bringing Quality by Increasing Product Portfolio19

Innovation19

Financial Analysis20

Past Performance20

Presumption (Change and Effect)20

Short Term Financial Approaches21

Long Term Financial Approaches21

Strategic Cost Management22

Operational Cost Management23

Marketing Plan24

Market Segmentation & Objectives24

New Product Development25

Pricing Strategy25

Conclusion26

Executive Summary27

Turbo Mobile Oil

Market Summary

The twenty-first century will encounter the depletion of the worlds some core energy systems due to several reason. One of the research answers this question by identifying the actual state of reserves by country. The research assesses the opportunities created by the "new non-conventional oil" (heavy oil and extra-heavy oil sands or tar, oil shale) and those offered by "the Arctic", an area regarded as a new El Dorado Energy, but whose operation will be gradual.

The oil industry has been growing rapidly since the past few years. The increased product awareness, disposable income, shift in lifestyle and affordable pricing together are instrumental in changing the pattern of consumer spending which results in the growth of buying vehicles by the general public. According to the research report “Booming Consumer automobile market: in America has expected to grow about 18% during 2012-2014. The experts believe that the new cars will capture the fuel and oil market share. However, the trends of the mobile oil services are increasing due constant increase in cost of oil and fuel companies are looking for ways to decrease the cost of maintaining their fleet vehicles (Cash J. & Konsynski B., 1985, Pp. 134).

In 2000, the U.S. market was about 10 million and 4.5 million Japanese. European market leaders are Volkswagen, with 16% market share, followed by General Motors (owner of the brands Opel and Vauxhall), Peugeot-Citroen, Ford, Renault and Fiat, with percentages varying between 11 and 13%. Other companies such as Mercedes control 3% of the market. In total, 12% of European sales correspond to Japanese manufacturers. At the same time, the Japanese dominates the world automobile trade, exporting over 50% of its production and manufacture 2.3 million cars in North America and a growing number in Europe. The U.S. market continues to be led by General Motors, with 35% followed by Ford, with 20%. However, Chrysler today often gives its traditional third place at Honda and Toyota, while the Japanese company Nissan is not far behind. Turbo Mobile Oil was established to with numerous values in mind. The essential values comprise of customer services and care, exceptional services, affordability, benefits to the customers, productive time vs. idle time.

Driving forces of Industry

Steel Prices

The movement in steel prices is one of the factors that affect the automobile industry's growth and sales as it is one of the major cost components for the car manufacturers. The rise in steel prices has the same impact as that of appreciation in yen, resulting in a higher cost or production which would have to ...