TATA

TATA Company

Acknowledgement

I would like to articulate my thankfulness to all those who gave me the possibility to complete this thesis. The preparation of this important document would not have been possible without the support, hard work and endless efforts of a large number of individuals and institutions. This document is a result of the endless efforts of the working groups in the different sectors and sub-sectors.

Table of Contents

Introduction4

Background4

Aim of Study6

Tata Group Purpose6

Strategies that succeed10

A space of its own13

Home advantage14

A world to win15

Integration with TECS16

Swot analysis of Tata Motors17

Strengths17

Weaknesses18

Opportunities18

Threats20

Exist in UK but not based in the UK21

Conclusion21

Discussion22

Recommendations23

References35

TATA Company

Introduction

This report provides a comprehensive analysis about the company. Starting with the company's history, including its organizational set-up and description of its businesses, the report moves on to discuss its key business strategies. The company is also examined in the SWOT framework. Further, the report highlights the key financial parameters of the company and focuses on ratio analysis, stock performance, market indicators and earnings estimates. The report also contains a brief analysis of the industry the company operates in as well as descriptions of the company's main competitors along with their financial performance.

Background

This report provides an in-depth analysis of Tata Motors. It starts with a historical overview of the company and provides a brief profile of its various businesses. It then goes on to explore strategic initiatives undertaken by the company to grow and strengthen its global presence. Thereafter, the report analyzes Tata Motor's financial performance against the backdrop of commercial and passenger vehicles industry and conducts a peer-group comparison. The report concludes with an outlook for Tata Motors.

Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons. The company was established in 1945 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of Germany. Despite the success of its commercial vehicles, Tata realized his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. So in 1998 it launched Tata Indica, India's first fully indigenous passenger car.Designed to be inexpensive and simple to build and maintain, the Indica became an instant hit in the Indian market. It was also exported to Europe namely the UK and Italy. Since then it has never looked back. In 2004 it acquired Tata Daewoo Commercial Vehicle and in late 2005 it acquired 21% Aragonese Hispano Carrocera giving it controlling rights of the company. It has formed a Joint Venture with Marcopolo of Brazil and introduced low-floor buses in the Indian Market. Recently it had acquired British Jaguar Land Rover (JLR) business, which also includes Daimler and Lanchester brand names.

Aim of Study

The purpose of this paper is to analyze the Tata new operation into the United Kingdom and company analysis.

Tata Group Purpose

Tata is to improve the quality of life in UK through leadership in targeted sectors of ...