TECHNOLOGY STRATEGIES

Technology Strategies and what makes them successful in business strategy alignment

Technology Strategies and what makes them successful in business strategy alignment

Introduction

Information technology plays a strategic role within the organization (Bergeron and Raymond, 1995, Henderson, Porter and McFarlan) can support Strategic Information Systems (IS) or even a form of business strategy. In addition, some traditional information systems are always in the strategic use of innovative methods (Wiseman, 1988). Since the early 1990s, the improvement of information systems planning process, one of the top 10 concerns of IS executives (Janz et al., 1996) was. To implement this plan successfully, it is important that the IS-Plan Business Plan for the organization (Busch, 1999; Luftman, 1998 and Saviano et al, 1997). GartnerGroup in 1999 annual reports on the survey that the harmonization of information technology with business objectives, (1999 Raphaelian and Broadbent,) of the 10 leading Chief Information Officer for Management Technology continued.

Some studies have successfully demonstrated the effect of the alignment of information technology with organizational variables on the effectiveness of the organization observed. These variables are strategic IP management, organizational structure and corporate strategy (Bergeron and Raymond, 1995, and Raymond Chan).

The importance of the strategic alignment of information technology is now recognized, however, some issues to be clarified. For example, how the organization actually develop their information technology in their business strategy. None of these studies mention a specific type of technology deployment membership of a particular business strategy.

The original contribution of this study is to determine it, the profiles of technology use with different types of business strategy is. This article is also more understanding of the impact of IP on the improvement of organizational efficiency in line with the recommendations of the Delone and McLean (1992), and the interaction between business strategy and other organizational components such as the introduction of information technology (Miller, 1996) are with a contingency approach, this paper examines different profiles of technological deployment with various types of business strategy connected.

Literature Review

Corporate strategy, technological deployment and organizational performance: literature review is divided into three basic research designs.

Business Strategy

Business strategy is the result of decisions by the organization in relation to the environment, structure and processes to manage their organizational work influence. Approaches to setting the corporate strategy is textual, multivariate, or typological (Hambrick, 1980). Typological approach to defining the business strategy is to better understand the strategic reality of the organization recognized as all types of business strategies are considered with special properties. There are different types (Ansoff, Freeman Porter and Miles). According to Zahra and Smith, the most popular typology of Miles and Snow In fact, the literature search revealed that he was over 650 times (Social Science Quotation Index, 1989-2000) cited.

One of the main advantages of Miles and Snow typology is the recognition of the structure and processes necessary to implement this type of business strategy. Miles and Snow typology reflects a complex view of organizational and ecological processes and product attributes, market, technology, organizational structure and management characteristics (Smith et ...