THE MARKETING COMMUNICATIONS MIX

The Marketing Communications Mix

The Marketing Communications Mix

Marketing Communication Mix

The coffee shop owners know that customers want a product or service which is competitively priced, convenient, with excellent customer service. Coffee Break' intent is to satisfy every customer, every time by intriguing the senses and tantalizing the taste buds of domestic and international customers. Initially, Coffee Break sets up an effective marketing communications mix in the course of strategic analysis to determine the coffee house's practicality (McGruff, 2009, 12).

Advertising

Coffee Break advertises in the newspaper and periodicals like the Houston Chronicle, The Greensheet, and Brazilian Beat to reach ...