The Transformation From Childhood To Adulthood

An obvious question, given the increase in children's cognitive understanding of commercials with age and their increasingly negative feelings toward them, is whether commercials have any less behavioral impact on children as the youngsters grow older. This is not an easy question to answer. One problem is the distinction between intended behavior and actual behavior. Commercials may instill intentions or desire for an advertised product, but the execution of these intentions in most cases requires the child to make requests to parents. This process introduces other variables pertinent to the requesting behavior, and these other variables ...