Touchwood Shopping Centre Retail Marketing

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Touchwood Shopping Centre Retail Marketing

Touchwood Shopping Centre Retail Marketing


Touchwood is a retail Shopping Centre. This destination store offers the advantages of providing products specifically designed for shopping. Over 900 products are available on the floor at any time with more than 3,000 sample products for custom "cut" orders. Customers see, touch, feel, and take the products to their home as they work through their purchase decision. Market research indicates a specific and growing need in the area for the products and services Touchwood offers in the market it serves. The market strategy will be based on a cost effective approach to reach this clearly defined target market. The three-phase approach will utilize resources to create awareness of the store and encourage customers to benefit from the convenience and services it offers. Touchwood will focus on its selection, accessibility of product, design services, and competitive pricing. The marketing objective is to actively support continued growth and profitability through effective implementation of the strategy (Wilson, 1999, pp 34-267). We use the Black Box model in discovering the dynamics of administration organisations through its inputs and yields, without being concerned about its interior structure. Today, a large most of international equity deals (buying and trading shares) begin from "black box" algorithms that literally believe and proceed for themselves seeking for added profits of little cost discrepancies . These very dark cartons work - producing in a huge enhancement of discovering associations that constructed and own, and occasionally to foreign investors with privileged get access to to them. It was not habitually so. A ten years before, most of the trade concepts began from the minds of intelligent bosses, investment, even creative. And to some span, but a progeny, which is still occurring.

Situation Analysis

Touchwood is a retail shopping store heading into its third year of operation. The store has been well received, and marketing is now critical to its continued success and future profitability (Tushman, M. and Anderson, P., 1996, pp 45-278). The store offers the most extensive selection of in-stock variety products as well as a resource for special ordered products. The basic market need is to offer a good selection of variety products at reasonable prices, for the "do-it-yourself" and the "buy-it-yourself" customers, through a personalized retail shopping store that offers excellent service, design assistance, and inspiration for people to redecorate their homes.

Market Needs

Touchwood is providing its customers the opportunity to create a home environment to express who they are. They have the choice to select their products and go whatever direction they choose -- to products it themselves or have it done for them. They have the opportunity to actively participate in the design, look, and feel of their home. They desire their home to be personal, unique, and tasteful as well as communicate a message about what is important to them. We seek to fulfill the following benefits that we know are important to our customers (Senior, ...
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