Wal-Mart's German Misadventure

Wal-Mart's German Misadventure

Wal-Mart is a retailing company founded by Sam Walton and his brother in 1962. Wal-Mart has now grown into a billion-dollar international enterprise. Wal-Mart's analysis of their "misadventure" in Germany will have to focus on the cultural differences, both market-wise and people-wise. The same kind of research also needs to be done on the Hungary retail market, to find out the preferences and likes or dislikes of Hungarian consumers, as well as the operating styles and procedures of all parties involved in the retail industry.

Wal-Mart were unable to establish themselves successfully as a discount retailer in ...