Website Research: BMW

Website Research: BMW

BMW is one of the top most companies in the world targeting millions of customers worldwide. In the early 1970s, sustainability of the company has been considered as the most important matter of the achievement of success and competitive advantage. Since then, BMW has optimized it production processes and created a number of innovative technologies in the production of BMW cars. The BMW Group took a major step in minimizing the energy consumption and CO2 emissions of all BMW automobile models and implemented this strategy throughout all vehicle segments. This implication has reduced most of the energy emission arises during production process and now, the entire manufacturing department emphasized on reducing the usage of fuel during the process. During the years 1995-2010, BMW Group has achieved a great success in emission of energy consumption by 30% and the company is now intended to reduce CO2 emission of vehicles by 25% by the year 2020.

This energy strategy of BMW Group is called “Efficient Dynamics”. It has been considered as the most effective strategy of attaining sustainability in a global arena which promotes and create good image among people and loyal customers of the brand. It is effective in achieving long term sustainability of individual mobility and it is the most important structure which ensures the economical, social and ecological viability of the future success of BMW. The approaches used for the implication of the emission strategy include:

The first important element which is the focused of the strategy is to emphasize on optimization of petrol and diesel engines in order to achieve better and more effective fuel consumption during production process

The other three pillars are: hybridization and electrification of the power of vehicle that are effective at training the long term usage of regenerative hydrogen as ...