WINE AND SPIRITS STORE BUSINESS PLAN

Wine and Spirits Store Business Plan

Executive Summary

The importance of planning should never be overlooked. For a business to be successful and profitable, the owners and the managing directors must have a clear understanding of the firm's customers, strengths and competition. We will also have the foresight to plan for future expansion. In this paper we developed a business plan for wine and spirits store.

Wine and Spirits Store Business Plan

Introduction

Without a business plan a company can run blindly, missing crucial opportunities. Most importantly, without a business plan you have no means to attract investors or lenders. A business plan is the companies resume. It is your plan for the present and future. It identifies the strategies of the business and the goals for the future. It is what guides the company through good times and bad, to help make good business decisions. It will demonstrate how the company is organized and how it will continue to meet its current financial needs and the possibility of proposed financial needs (Isenberg, 1987). In this paper we developed a business plan for wine and spirits store.

Organization Name

The name of the organization will be Vino spirits.

Objective

Vino spirits will be a full service retail merchant of fine wines and spirits in Boston. It will differentiate itself from the rivalry and detain market share by protecting a leading storefront location in a newly forming residential neighborhood.

Mission

Our mission is to develop into the best location to buy wine in Boston, which will be measured by our growth in sales, and in opinions and ratings published in the media.

Goals

Earn and maintain Vino spirit's rating as one of the best stores in the wine and spirits retail trade business.

Establish 30% minimum gross profit margins (retail price less wholesale cost) from inception.

Achieve a profitable return on investment within three years.

Earn a 15% internal rate of return for investors over the life of the lease.

Attract talented and motivated staff.

Company Summary

Vino spirits will be a retailer of fine wines and spirits. The company will be formed as a closely held corporation.

Product review

Following are the Wine products from Vino spirits:

Golconda Ruby Wine

Golden Mist Wine

Papillion Wine

Place

Vino spirits will be located in the newly developing Towers residential project in Boston. The site is one of the densest markets and richest of the nation.

Our storefront will be prime retail space corner facing Excelsior Place, a main artery for vehicles and city buses coming and going from the complex. The store is centered within a cluster of eight phase one residential towers, three fully completed and five more planned for consecutive construction as the residences are sold or rented.

The real object of XYZ, the agent for the owner, advised us that annual incomes of minimum household of $100k are required to be entitled to the residences of hiring in turns of Southside. Conditions of minimum wages are calculated with 95 monthly rents of periods. Vino Spirits will be located in one of two currently existing, fully ...