Business plan

New Business Plan

Business Plan: Vino Maestro Wine Bar

Executive Summary

Rationale

New construction of upscale residential housing in Christchurch, New Zealand has been robust in recent years, leading to the formation of new communities in need of neighborhood stores and services. As the population shift continues, opportunities arise for retail businesses ready to accommodate this growth and capitalize on the trend.

Objective

Vino Maestro will be a full-service retail merchant of fine Wines and Spirits in Christchurch, New Zealand. It will distinguish itself from the competition and capture market share by securing a prime storefront location in a newly forming Christchurch, New Zealand residential neighborhood. It will follow the best practices of its retail category leaders, with particular emphasis on excellent customer service, a broad selection of quality inventory, and competitive pricing.

1.1 Mission

Our mission is to develop into the best location to buy wine in Christchurch, New Zealand, which will be measured by our growth in Sales, and in opinions and ratings published in the media. Inventory and Sales records will be computerized, to allow the company to identify and exploit best selling products, match volumes and profitability to service levels, anticipate demand, manage cash flows, assist with revenue growth plans, and optimize supplier/distributor relationships.

Goals

Earn and maintain Vino Maestro's rating as one of the best stores in the Christchurch, New Zealand wine and Spirits retail trade business.

Establish 30% minimum gross profit margins (retail price less wholesale cost) from inception.

Achieve a profitable return on investment within three years.

Earn a 15% internal rate of return for investors over the life of the lease.

Attract talented and motivated staff.

Start-up

Requirements

Start-up Expenses

Legal

$15,000

Stationery etc.

$3,000

Marketing

$10,000

Computer Systems

$12,000

Telecommunications

$5,000

Security

$10,000

Store Layout

$10,000

Pre-opening Staff and Training

$10,000

Total Start-up Expenses

$75,000

Start-up Assets

Cash Required

$70,000

Start-up Inventory

$150,000

Other CurRent Assets

$0

Long-term Assets

$180,000

Total Assets

$400,000

Total Requirements

$475,000

Start-up Funding

Start-up Expenses to Fund

$75,000

Start-up Assets to Fund

$400,000

Total Funding Required

$475,000

Assets

Non-cash Assets from Start-up

$330,000

Cash Requirements from Start-up

$70,000

Additional Cash Raised

$0

Cash Balance on Starting Date

$70,000

Total Assets

$400,000

Liabilities and Capital

Liabilities

CurRent Borrowing

$0

Long-term Liabilities

$240,000

Accounts Payable (Outstanding Bills)

$0

Other Current Liabilities (interest-free)

$0

Total Liabilities

$240,000

Capital

Planned Investment

Investor 1

$130,000

Investor 2

$105,000

Other

$0

Additional Investment Requirement

$0

Total Planned Investment

$235,000

Loss at Start-up (Start-up Expenses)

($75,000)

Total Capital

$160,000

Total Capital and Liabilities

$400,000

Total Funding

$475,000

Company Summary

Vino Maestro will be a Christchurch, New Zealand retailer of fine wines and spirits. The company will be formed as a closely held C corporation in which business partners Cris Martin and Bob Williams will own 80% interest.

2.1 Company Ownership

The following table outlines the start-up expenses, assets, funding, and liabilities.

2.2 Company Locations and Facilities

Vino Maestro will be located in the newly developing Southside Towers residential hi-rise project in Christchurch, New Zealand. The site is one of the densest and wealthiest markets in the nation. When fully completed (in approximately seven years), it will be comprised of 16 residential towers, 17,000 residents and 19 acres of new harbor front manicured park land.

Our storefront will be prime retail space in the southeast corner of the 247 Mainline Avenue building, facing Excelsior Place, a main artery for vehicles and city buses coming and going ...