Yahoo! Inc. Case Study

Yahoo! Inc. Case Study

Introduction

Yahoo! Inc. is a United State based, global media company, whose mission is to be the most essential global Internet service for consumers and businesses. It has a portal of Internet , a different multi dimensional services and an internet directory, with the very famous Yahoo! mail, as called Ymail and Rocket Mail. It was founded in January of 1994 by two graduate students at Stanford University, Jerry Yang and David Filo . Yahoo! was incorporated as a company on 2 March of 1995 and began trading on the stock exchange on 12 April of 1996. (Horan, 2004)

Yahoo! Currently has a World wide traffic of 500 million users. Yahoo! in more than twenty different languages is available to its users. The company offices placed in different locations such as the Asia Pacific, Europe, United States, Latin America, and Canada. The headquarters' of Yahoo! Inc. is currently located California in Sunnyvale.

Yahoo! Inc. also operates different multiple website, the company facilities its users by providing services like web mail, online chat, music, personal customizations, video sites, Yahoo! Answers, and much more. It also operates Flicker, a photo sharing site. (Yahoo Inc. / History, 2012)

Discussion

History

1994-1996

Yahoo! at first was known as "Jerry's Guide to the World Wide Web” (Jerry's guide to World Wide Web), but the name was soon modified to Yahoo! There are different rumors regarding the origin of the name Yahoo!, Yahoo! Sunnyvale, California is originating from the names the characters in the publication of Jonathan Swift, Gulliver's Travels, and the Yahoos. The tale goes that to the home of the co founder of Yahoo!, David Filo, the dad of Jerry and mark called "a couple of Yahoos" by characteristics unsettled and they choose to use the name for its website Yahoo!. In the publication of Swift, a Yahoo is an outrageous being, filthy and distressing routines, similar to mankind too. Other rumors suggests that Yahoo! is just an phrase for " Yet Another Hierarchical Officious Oracle " (Angel, 2002).

Young and Philo quickly recognized the commercial potential of the project, Yahoo! Inc. was incorporated in 1995 March in California established the Corporation Yahoo!

In New York, on the NASDAQ, Yahoo! made ??its first public appearance in the stock market, on April 12, 1996, U.S. $13.00 was its shares selling price per share, but at the closing of the first day, it has reached to $33.00 U.S. per share, where as Yahoo! had only 49 employees at this time. (Pederson, 2006).

Period of Rapid Growth (1997-1999)

In the late 90s of the 20th century the major search engines such as MSN , Lycos , Excite, and Yahoo! grew with great rapidity. In order for users to spend more time on these portals, Yahoo! introduced a large number of new services.

March 8, 1997 Yahoo! acquired Portal Rocket-Mail - one of the first free email service. So there was a service for Yahoo! Mail . In addition, Yahoo! acquired services like ClassicGames.com , which becomes the basis for Yahoo! Games , and eGroups , which later became Yahoo! Groups . Finally, 21 July 1999 Yahoo! enters market for instant messaging Yahoo! Messenger.

In Delaware the company was reincorporated, in May 1999. Yahoo! stocks were added to the S&P 500 in December of 1999. (Horan, 2004),).

Yahoo! during the "dot-com boom" (2000-2001)

February 7, 2000 Yahoo.com was under DDoS attack and stopped working for ...