Answer the questions



Answer the questions

Question 1

In this question we will be conducting a formal analysis of of Hauffer's poster using descriptive words to explain exactly what Kauffer is expressing in "Tea Drives Away Droops”. Poster designed for an unidentified client. A primarily yellow, blue and red design, incorporating a black and white photograph of the singer Gracie Fields is drinking a cup of tea and a blue and white graphic of an anthropomorphized teapot holding a top hat (Drucker, 1999).

Teapots have a real artistic, historical and cultural value throughout the world,'' says Kamm, who even purchased a custom-built tea pot playhouse for his grandchildren. 'Most people don't think of a regular tea pot as art, but for artists, the shape is just a starting point. Artists are putting together some great sculptural designs. There are tea pots made of mesh, wire and even mismatched pieces of old tea pots that are just remarkable.' Currently, tea drinking is making a comeback in the U.S. - some say Americans are switching from "happy hour" to "tea time." Excessive social drinking is increasingly frowned upon and, with executives facing shrinking expense accounts, the "power lunch" is being replaced by the "power tea." Herbal teas popularized during the sixties are also gaining acceptance as more people try to avoid caffeine.

Concurrently, collecting ceramics has gained legitimacy and the concept of investment buying has been fostered (by galleries and more recently by auction houses). Interior design has also been a positive influence on the assembly of collections, as decorating with ceramics has proved to be a trend (Drucker, 1999). National magazines regularly feature personalities with interesting collections, and focus on homes that incorporate handmade objects and commissioned art/craft works. This attention has helped make "handmade" an important part of contemporary lifestyle and interior planning for both home and office.

Question 2

IBM's focus on design has its roots in a stroll down Fifth Avenue in New York that Thomas J. Watson Jr. took in the early 1950s. He stopped at an Olivetti shop where typewriters were set out on sidewalk stands for passersby to try out. The machines had sleek designs and a variety of colors. Inside, the shop was bright and modern looking. In contrast, the display areas in IBM's offices in those days were dimly lit and its computers were drab and boxy. The lobby of the headquarters on Madison Avenue had been designed to please Thomas Watson Sr.'s early 20th century aesthetic: it looked, his son wrote, like the “first-class saloon on an ocean liner.” A few years later, as Watson Jr. was preparing to take over as IBM's chief executive, he decided, “I could put my stamp on IBM through modern design.” Later, in a 1973 lecture at the University of Pennsylvania, Watson Jr. declared that “good design is good business” (Mitchell, 1984).

Paul Rand's popular Eye-Bee-M poster, a type of word puzzle known as a rebus that uses pictures to represent letters, was created in 1981 in support of IBM's motto, ...