Applying Augmented Reality to Modern Day Architectural Designs

By

ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

Signature:

Date:

ABSTRACT

In this study, we will try to discuss the application and use of augmented reality in architecture and how it supports marketing activities. The main focus of this research will be to reflect on augmented reality pertaining to architectural design and how it is used by the use of software and three-dimensional applications. For this purpose, this paper has taken into account studies and findings from previous research work. Secondary research has been used to find conclusions and data from a number of architectural projects have been utilized for the objective of this research.

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

Background of the Study1

Rationale2

Aims and Objectives2

CHAPTER 02: LITERATURE REVIEW3

Augmented Reality3

Augmented Reality and Architecture3

Two and Three Dimensional Design7

Augmented Reality and Marketing9

Entertainment and Other Online Interaction10

Support in the Design Process11

Application of Augmented Reality in Architecture13

Illumination Solution14

CHAPTER 03: METHODOLOGY16

Reliability/Dependability16

Validity17

Ethical Concerns18

CHAPTER 03: DISCUSSION19

CHAPTER 05: CONCLUSION20

REFERENCES22

CHAPTER 01: INTRODUCTION

Background of the Study

The topic under study related to augmented reality in modern day architectural designs. The use of augmented reality in architecture helps architects to present their objects to customers in a better way and at the same time, it enables them to market their designs as well. This paper provides literature review focusing on these realities. Although, our complete focus in this paper is on augmented reality in context to architecture, but at the same time, it is important to provide a brief definition of Augmented Reality. Augmented reality is defined as portraying objects whose elements are augmented to make its visibility more live. The concept of augmented reality has been generated by the concept of mediated reality where the designs of the objects are modified usually using computer generated inputs. In future, it is believed that for people, augmented reality in architectural designs will be a great way to visit with your family and friends, or attend a business meeting (Wagner & Schmalstieg 2003, pp. 127-137).

Already we use telephones, video-conferencing and other forms of communication to do some of this. But, imagine what will happen when buildings get more virtual reality capabilities. It might be possible to share a taste, a scent or even a virtual handshake or hug. Applying augmented reality to modern day architectural designs has been considerably increased in this era. One of the reasons for doing this is to generate better connectivity between people and architectural designs. In other words, augmented reality is widely used by architects to present their ...