Assignment



Assignment

Recommendation

With the help of market development Nestle aims to reach more consumers, and providing more benefits to the customers. There is already a market of 2 billion all over the world that use Nestle products, and the aim is to increase it subsequently by the year 2020 by following these methods:

By providing premium products to the well off customers

Creating quality products for people with lower income at an affordable price.

Touching new geographical locations such as Central Africa

Creating new product segments like grooming products for men

Introduction of new channel of business for example E-commerce (Fletcher, G. P.,2003,

Pp. 112-15) (Annual Report, 2011, ...