The research is the key point in the marketing concepts. Without proper target, goals, costumer requirements and needs, marketing is not good. Thus, we can understand that after understanding the concepts of marketing that the main point in marketing is the customer needs and in order to keep long term relations with the costumers' future needs should be identified.
There are three components in the process of marketing. The marketers, the things which are marketing and the target to achieve marketing are the three elements. The things to focus before marketing are needs, products, wants and demands.