Business Intelligence

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Business Intelligence

Business Intelligence


The paper analyzes and searches certain steps that an organization should take in creating, implementing, and using business intelligence that would significantly enhance the chances for BI success. Avoiding these steps could lead the organization to come across some general consequences, when the business implements the business intelligence solutions and projects.

The steps that are necessary and posses a pivotal role, consist of classifying the business crisis and problems, business intelligence tool usage, the distribution of the data, training initiatives, and the development of a structure in order to choose the appropriate solution for organization. These identified steps impart a broad view of categories that should be acknowledged before the implementation of business intelligence solution in the organization.

Task 1

The car rental industry in Australia has experienced strong growth in turnover during the past decade and a correspondingly high degree of price and service competition. Industry turnover has increased from $25 million in 1975 to in excess of $200 million in 1986, with the four national operators accounting for an estimated 80 to 85 per cent of industry turnover. The study indicates that greater operator access to Commonwealth airports since 1979 has been beneficial for consumers, operators and government airport concession revenue, alike.

Developments in the industry over recent years indicate that it has entered a phase of maturity characterised by a decline in the growth of turnover and usage as compared to that which occurred in the late 1970s and early 1980s. In order to expand the overall usage and penetration of car rentals, the current focus of operator activity has been increasingly directed towards offering greater diversity and choice. This has been particularly important in attempts to capture the general growth in tourist-related demand (Bain, 1996, 29).

A new Comnonwealth airport concession arrangement for car rental operators is scheduled to begin in early 1988. In light of this, and the increasing significance of this industry in terms of transport and tourism, the Bureau of Transport Economics (BTE), as part of its ongoing research effort into major passenger transport growth sectors, has undertaken a review of this industry. The objectives of the Bureau's study of the Australian car rental industry have been to:

provide an overview of the development, structure and organisation of the industry and its major sectors;

assess the impact of control of access to Comnonwealth airports by the Comnonwealth Government, on the structure and behaviour of industry participants; and

Appraise possible future directions for change to existing Comnonwealth airport arrangements, with regard to a range of efficiency, equity, financial and administrative goals.

Competitors Parameters

Up until 2010, car rental in Australia was apt to be accurately depicted as Avis and Hertz versus the rest, although this is a somewhat simplistic analysis. The competitive landscape in car rental in Australia began to tighten significantly in 2010 as the transparency created by online third party websites and the urge to save money led to a migration away from the more traditional full-priced car rental brands such as Hertz and ...
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