BUSINESS

Applying Organizational Theory perspectives on Apple Inc.

Applying Organizational Theory perspectives on Apple Inc.

Introduction

In order to avoid that, in this paper, two perspectives, it is realized will the change model, in the form of a thought experiment, to be tested in practice. The main reason for this practical test is to study the extent to which the theoretical story is "recognized" by managers who assume the daily confronted practice. This practical test has the shape of a series of interviews which are held at the Apple Inc. The reason for this investigation is to recognize some relevant developments in Apple which identifies consequences for its future as a collector, processor and supplier of statistical data and information. Apple Inc. must constantly adapt to these developments and its internal processes so that they can respond quickly and flexibly to trends in society. This has consequences for the observable process now of primary to secondary in the future. To continue to be able to connect to the changing needs practice, policy and science innovation of the statistical program is required. In addition, restrictions on the size of the organization which is the Apple Inc. forced to restructure. To successfully implement this strategy, however, culture change is necessary.

Theoretical framework

The theoretical perspectives show that a fairly familiar way of thinking in the organizational theory is that depending on the angle (paradigm), other actions undertaken for organizations to change. When changing the organizational culture is also true that the paradigm determines what you actually going to do and what actions are being taken. On the basis of the literature two "streams" are identified, namely, modernism and postmodernism. Then there will be shown that there is a fundamental difference whether you change process starts from a modernist perspective or postmodernist perspective. Within the modernist perspective, organizational approached as a separate system variable, such as strategy, structure and technology, which in a predictable manner can be manipulated in order to get the organization to control behavior and management objectives realize. Modernists approach culture with the aim of creating an organizational unit in which think and act exists. The rationale for culture lies in increasing the effectiveness and productivity of the organization (Greenberg & Baron, 1995, pp.576-601). Within the postmodernist approach, there is a multiplicity of cultures within an organization. Here, culture is seen as something an organization is and not something an organization has.

The postmodern organization theory emerged from the postmodern movement in France. Postmodernism emerged as a kind of opposition to modernism and was particularly evident as new currents in art and philosophy. Postmodernism is characterized by a great variety of ideas rather than uniformity. The French philosopher Jean-Francois Lyotard (1979) is considered one of the most important philosophers of postmodernism considered. He put an end to the idea of a uniform and objective scientific truth as the great story that politics, science, economics, and sexuality together would be able to reconcile for postmodernists, there is no truth or best way. Postmodernists have no unequivocal ...