BUSINESS ANALYSIS

Business Analysis: Veterans Health Administration



Business Analysis: Veterans Health Administration (VHA)

Introduction

In today's highly competitive business market, it has become immensely difficult for the organizations to make strategic decisions. While taking strategic initiatives, the companies have to consider a large number of factors such as continuous evolution of business environments, increasing global competition, decline of economy and rapid advancements in technology. In order to understand the strategic initiatives of the company, it is essential to look at the initiatives taken by company under different scenarios. By observing the tactics of the company while taking strategic initiatives, the managers or executives can develop ideas for various decisions such as whether to invest in a particular project or not.

This paper discusses the strategic initiatives taken by Veterans Health Administration, which is considered as one of the leading health administrator in the industry. We discuss the company has proved best in adapting to the organizational and operational market changes. The paper will also provide help in understanding that how the companies should prepare to adapt for changes as a result of changing economic trends, for example, recession, and economic downturns. Finally, the paper will describe the Veterans Health Administration's tactics, which the company has implemented, in order to achieve their strategic goals effectively and efficiently. As a result of this business analysis, investor would be able to decide that how it could be beneficial for him to invest in Veterans Health Administration.

Discussion

The major factor responsible for providing success to the US business organizations is the feasibility of social and economic climate. Business in the country is also highly affected due to the global economic and political conditions (Nickel, 2010). Besides these facts, the companies should always engage in the activities of strategic planning and decision making. Veterans Health Administration focuses on strategic planning a lot. The company has been involved in continuous improvement in its revenue, during the current year. It can be better understood by the report presented by the company in May 2012, which said that the company has an increase of 7% from the sales which were made during the same period, in the previous year (Bloomberg BusinessWeek, 2012). In order to understand the strategic initiatives of the company, it is important to look at the strategies first, which we discuss next.

Veterans Health Administration Strategies

The company designs and practices effective strategies for their major business processes, such as selection of products, pricing, marketing, advertisements, use of advanced technology for various processes. The company generates a considerable amount of revenue by utilizing website sales and ecommerce technologies. The executives of the company consider their product selection and marketing strategies as Treasure Hunt Merchandising for the company.

The strategic initiatives help the executives of Veterans Health Administration to develop the understanding that how they can adapt to the organizational and operational changes with variations to the economic factors and market conditions. These initiatives play a vital role in achieving the overall organizational ...