BUSINESS ENVIRONMENT

Business Environment - Assignment 1

Business Environment - Assignment 1

Task No. 1

Provide an example of each of the types of organisations listed in the table below and for each organisation identify- and provide a definition of- the sector within which that organisation operates.

Type of organization

Examples - Name of organisation and why it exist( purpose)

What sector does this organisation operate within (provide definition of the sector, primary, secondary, tertiary)

Public Limited Company

Toyota Motors Corporation (Automobile Manufacturing and Selling: Toyota Motor Corporation is Japan's largest automaker and the top automaker operating in the global market).

Secondary sector

Private Limited Company

A C Nielsen Co Ltd (Provides research solutions and multiple market related services to customers globally)

Tertiary Sector

Voluntary

Naval Medical Centre (Provides a range of healthcare services to veterans and civilians)

Tertiary Sector

Co-operative

Flying Farmers Association (Flying Farmers Association provides cooperative support activities to farmers, foresters, and landowner. People related to agricultural businesses also work as an alliance of this cooperative organization).

Primary sector

Task No. 2

Selected Organization Overview

Toyota Motor Corporation is Japan's largest automaker and the top automaker operating in the US market. Up until 2010, Toyota gained market share in the US during every year since 1999. In 2010, Toyota's peerless brand reputation for vehicle reliability and safety was tarnished by an enormous recall, affecting about 8 million vehicles, related to unintended acceleration in several of its Toyota and Lexus vehicles (Ibis World, 2012c). The cause of the vehicles' unintended acceleration is not perfectly clear (though driver error seems most likely), but investigations by the National Highway Traffic Safety Administration (NHTSA) revealed unsavoury discussion of the problems by Toyota executives before the issue garnered national attention. The scandal gave credence to the claim that Toyota was systematically ignoring certain rare vehicle complaints that could have interrupted the company's goal of increased market share in the world (Ibis World, 2012a).

Strategic Objectives Analysis

Strategic objectives of the Toyota Motors Corporation are specified in its vision and mission statement that act as driving point for the organization. Core mission of the Toyota Motors Corporation is as follows.

Deliver comprehensive quality in automobile services

Prepare to deploy in support of operational forces

Shape the future of automobile through research and offering innovative products (Toyota, 2012)

Long-Term Vision

Long-term vision of the Toyota Motors is presented below.

Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way (Toyota, 2012).

Mission and vision statement cumulatively present more than one strategic objective for the organization. This involves being the premier automobile manufacturing company in the world, valuing staff, and serving the maximum number of customers (Toyota, 2012). These attributes can be measured in the form of the number of primary and specialty care division; number of customers that are served through its retail ...