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COMPARATIVE ANALYSIS
Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs. Dell
Table of Contents
Executive Summary3
Integrated Marketing Communication (IMC)4
Apple5
Dell6
Integrated Marketing Communication: Apple vs. Dell6
Apple Laptops7
Dell Laptops11
Recommendations14
Executive Summary
In the current era of globalization, technology, and innovation, sustainability had gained importance and significance in the corporate world. All ...
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