CIS

CIS

CIS

Case Study Questions

Compare the business models and areas of strength of Apple, Google, and Microsoft.

The business models and areas of strength for the three firms, Google, Apple and Microsoft, are related to each other in a different manner. The three companies are struggling and fighting with each other in order to survive in the technology industry. All these firms tend to generate supernormal amount of revenues through their own business models. The three firms have either befriended or fought with any of the other two firms in order to keep their market growing in the industry. Google and Apple befriend with each other to stop Microsoft from expanding its operations ahead of the PC desktop. Thus, here, Apple and Google have become friends to combat Microsoft. However, Google and Apple are enemies which they tend to deal in the mobile phones and apps market. Sine both of these companies look forward to the domination in mobile phone markets, so united with each other, they prevent Google from going ahead of its potential segment of research and advertisements.

Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm.

Mobile computing is the most important and critical business segment of both Google and Apple. Apple has gained various advantages in the industry in terms of mobile supremacy which tends to serve it well. The company has faced enormous success due to all its products such as iPhone, iMac, and iPad. The company has a steadily growing loyal customer base which will definitely buy the future offerings of products by the company. Apple also hopes iPad to be just as successful as iPhone in the industry. Moreover, Apple is undergoing a deal with Bing in order to make it is the default search engine on the Apple's web browser and on iPhone.

What is the significance of applications and app stores to the success and failures of mobile computing?

The success of the mobile computing relies heavily upon the app stores and applications of the mobile. That is, in just four years, mobile application stores almost the money they get. In this market, Apple is the one that dominatesThe new ecosystem based mobile applications open opportunities for the carriers, who could develop their own apps stores based on user information according to the consumer's data usage. Thus, the providers also have their in the increasing potentials of market. ...