CONSUMERISM

Role of Consumerism in Contemporary Youth Experience

Role of Consumerism in Contemporary Youth Experience

Introduction

Consumerism is the belief that based on the personal large extension of the personal consumption and particularly relates to the goods purchase. The idea is just not the simple wellbeing depending on living standard but from the centre of happiness of consumptions and their possession. Society of consumerism is the one which people devoting a great time dealing, resources, energy and different thoughts of consumption. Life in the consumerist society from the general point is that consumption is good and it will be better when consumption of more goods. In this current world consumerism has not much changed from the previous centuries in terms of idea that behind it. People seem like in this current world that they could not able to live without consumption especially in those regions where culture of consumption is very strong.

According to Baudrillard (1998) Consumption is not something that individuals do and through which they find enjoyment, satisfaction and fulfilment. It is a structure into which individuals are coerced. It is above all a coded system of signs. This system forces people to communicate with each other via consumption.Consumerism has also influence the environmental experience where it is just about to buy different things but also experiences the environment and services, since this is determine that consumerism is just not the basic need but this is also become invisible needs for a person who require quality experience. In recent decade as amount of cultural space has increase and come to the shaped due to the commercial interest by the mean of communication and monopolizing space of culture and dominating with the form the popular culture that reaffirm the importance of consumption and fulfilment.

Discussion

Youth Generation

Youth is generally in the phase between childhood and the adulthood. It is the notion which is socially constructed and varies according to different cultures. Youth which is varying across culture it can see that notion of constitutes of a young person which can differ just not within the society. A young people has comes under the age of 18 and their upper limit has can be up to the age of 25. This is become quite hard to define the youth people is the simple term with boundaries of adolescence type of behaviour being extended them in both upward and downward with having not fixed beginning and end.

All the consumer's has believe that behaviour and attitude has comes from his social environment. The young adults man also like the some major serial brand because it is usual to breakfast in the nuclear family choice of brand. The attitude that has change is the important factor of consumers, the major development for a fresh route inside the store, such as the enforcement shift in attitude. Multiple perspective attributes are the methods for changing the attitude that defined, other methods that support for change belief is about attributes of product. This can be presenting a new consideration for ...