DIGITAL BUSINESS ASSIGNMENT

Digital Business Assignment



Digital Business Assignment

Business Model

This paper intends to classify the business operations of the organization trying to focus on its digital business. The business of the organization in question is related to the manufacturing and selling of furniture. The furniture business is one of the most important businesses online. However, furniture sales have been declining over past few years. Various factors like reduced disposable income and changes in customer tastes and preferences have impacted the trends in furniture business. Opting for online furniture business is considered because of the capabilities of the organization for dealing with the requirements of running a digital business. Providing consumers with attractive furniture layouts through eye catching online catalogues will be the main source of information to the customers about the furniture business.

A website will be developed and maintained effectively for the purpose of conducting the online business. However, before the development of website, it is extremely important to focus on the target market and their relevant requirements. Target market is basically the audience the business wants to attract and make sales to. The target market of our online furniture business is the families which are planning to move into new houses or have plans to refurnish their homes. Basically, it has been identified that the decisions regarding furniture and interior decoration are mainly made by women; therefore the target market of our business is women aging form twenty five to forty years. Moreover, the target audience of our business primarily lives in the urban areas of Australia. The family structure of the targeted women includes spouses and young children.

The lifestyle of our target market varies from middle class to upper class. Our target market includes self employed women, employed women and also housewives. Moreover, our target market tends to spend their spare time either shopping online or decorating their homes through refurnishing. The basic influencers of our target market are their spouses and friends. The motivation to keep their homes beautiful through furnishing makes our target marker competitive amongst the friends and family. The size of our target market is huge enough to make our business profitable. Our target market also includes who have been previously using online furniture markets. Economic factors do influence the target market because furniture is seen as a luxury when people do not have enough money to feed their families.

Explorations

This paper intends to explore at least eight websites that deal in online furniture selling. The exploration of websites will be based upon the salient features that websites offer in relation with their digital businesses.

Feel the CHI

(http://www.chirestaurant.com.au/)

The Website in the first glance seems very attractive and potential of attracting the customers towards it. It shows a variety of Chinese food, drinks and beverages. The description and nutritional benefits of each dish are displayed along with its picture that gives a very good effect. To create more of the visitor's interests, the website contains some background and history of the ...