INTERNAL COMMUNICATION

Measures in solving Communication problem at CSC Inc.



Executive Summary

The paper is an attempt to provide measures in solving communication problem at CSC Inc. The problem that the CSC faces is that there are evident communication problems that exist in the organization, which is de-motivating its employees, and also hampering its growth, as a result increased employee turnover. The paper emphasizes on the importance of internal communication and its place in the strategic goals of the organization. It provides the solution to the existing communication problem at CSC Inc. The effective implementation of the solution will be beneficial for the organization in the larger run. It would help to mitigate the threat of increasing employee turnover and the results would be superior for the organization.

Measures in Solving Communication problem at CSC Inc.

Introduction

Today it is theoretically assumed that communication is an activity inseparable from the life of the organization, "the network that is woven between the elements of an organization that provides its essential characteristic: being a system" (Katz and Kahn, 1986), "the glue that holds units of an organization" (Marin, 1997), the soul or "enterprise nervous system" (Puchol, 1997). But communication should not be understood only as the support behind the various activities of the organization, communication is a resource, an asset to be managed.

Internal communication involves the internal customers of the organization; it is the communication of organization's top management with its employees. Effective Internal communication is response to the evolving needs of organizations for motivating its employees and employee retention in the ever-changing business environment. The pursuit of effective internal communication is becoming one of the significant professional challenges of the modern day organizations; and there are very few entities developing adequate internal communication policy to help implement changes and achieve strategic corporate objectives and company to retain the valuable talent. Many companies know that to be competitive and successful coping with change that pushes us inexorably to the market, they know how to motivate your team, keeping the best, instill a true corporate culture that they can identify with, ensuring that they become extremely motivated to the organization. This aspect of the internal communication makes it as an important strategic tool for responding respond to the needs of the organization, and also increasing a sense of belonging among employees to the company.

Company Information

Computer Sciences Corporation (CSC) is a Nevada-based corporation. It is one of the leading professional and information technology (IT) service provider. Founded in 1959, the company has enabled its client base to efficiently and effectively utilize Information technology for improving their profitability and operations, by focusing and developing on their expertise and core competencies; in-effect enabling the businesses to achieve improved agility and high quality growth. CSC offers a broad service range to the clients in the government and commercial setup and has expertise in implementation of top of the notch present day practices for deployment of information technology for achieving the strategically defined objectives of its valued ...