International Business and Culture

Impact of Culture on International Business

Introduction

Human society main aspects are culture and business, when these two aspects interest with each other it results in interesting scenarios and with interesting competitions. When two or more than two culture congregates for a business on one platform, this leads to the conflicts which bond each human society to accept each other.

International Business culture, all together is assemble of numerous business practices and influence of culture. Nevertheless, the process might differ considering country mannerism, communication and thing related to it. In this essay, the discussion would be on Impact of Culture on International Business with different examples and scenarios which will assist in understanding the topic.

Discussion

Businesses on international platform present huge challenges since many factors are dissimilar from one market to another market. These differences are mush highlighted when business executive interact with each other, such as their body language, communication and their time management. Among them, the most important factors that hinder are culture challenge. Culture is something which has been defined as the complex construct which symbolize knowledge, arts, morals, beliefs, laws, customers and those capabilities which has direct connection with their daily activities of the people. These capabilities are gathered by the communities as time passes and turn out to be their symbol (Wade, Jared 2004).

According to the theories of management, host country culture sturdily affects on the firm performances on the international business platform. The prominent features of culture that are directly associated with the international business are social structure, language, religion and education (Gibson, 2006)

For instance, G4S has recognized it-self on international platform in more than 125 countries offering security services. Now, social structure is concern with the social organization of society. It can be appeared from the dimension of individual group as well as from the dimension of social stratification. In few societies, individualism is considered as pillar of social organization. G4S has experience this situation when they targeted American market and other Western Markets. As we know that American has individualism culture, this was a challenge was G4S in order to inspire a sense of team work among employees. It was a difficult task for those managers that has been involved and consider teamwork over individual work. Since, individual usually compete with each other only for results not for future benefits (Kokt, 2011).

As far as Japanese are concern, they are collectivism which means that they believe in team work rather than individual performance. This is the reason why Japanese companies are much successful or factor behind their companies' success. Furthermore, they are slander for imbedding creativity as well as they touted as a tentative block to dynamism. This to be sure is huge challenge that companies shall be dealing (Tu, 2012).

Social stratification is concern with positioning society members in certain classes. These people are from lower, middle and upper classes. This is usually connected with family background, income and occupations. Those people coming from lower class desire ...