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Dissertation on Marketing

Marketing encompasses a serious of activities that a company adopts to place its goods or service in the hands of potential customers. Many students study marketing as a subject to learn various strategies of marketing. Students who are doing PhD in marketing are asked to submit marketing dissertations. Researchomatic, with the help of qualified research professional has prepared various marketing dissertations that will help you in writing your own.

Factors Effecting Men’s Purchasing Behaviour For Cosmetic Products
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[Factors Effecting Men's Purchasing Behaviour For Cosmetic Products] by ACKNOWLEDGEMENT I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible. DECLARATION I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent ...
Comparing And Contrasting Consumer Attitudes Towards Emotional (Cosmetic) Vs Rational (Oral Hygiene) Marketing Messages
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Comparing and Contrasting Consumer Attitudes towards Emotional (Cosmetic) Vs Rational (Oral Hygiene) Marketing Messages by TABLE OF CONTENTS CHAPTER 1: INTRODUCTION1 Introduction of Topic1 Background of the Study1 Research Aims and Objectives2 Hypotheses2 CHAPTER 2: LITERATURE REVIEW4 Advertising and Attitude Change4 Advertisement Appeals4 Rational Appeal5 Emotional Appeal5 CHAPTER 3: METHODOLOGY6 Research Methodology6 Data Collection6 Literature search6 Questionnaire Survey6 Interviews7 Sample Size7 Data Analysis7 Questionnaire Survey Analysis7 Interview Analysis8 REFERENCES9 CHAPTER 1: INTRODUCTION Introduction of Topic I ...
Customer Loyalty And Sustainability Of Asda Supermarket
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Customer Loyalty and Sustainability of ASDA Supermarket By Acknowledgement I would like to sincerely thank my friends, family and colleagues for the endless understanding, guidance and patience, and most importantly, the support and friendship during my studies. The mentorship of these people has been paramount in facilitating me a well-formed experience which has ...
Customer Loyalty And Sustainability Of Asda Supermarket
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Customer Loyalty and Sustainability of ASDA Supermarket By Acknowledgement I would like to sincerely thank my friends, family and colleagues for the endless understanding, guidance and patience, and most importantly, the support and friendship during my studies. The mentorship of these people has been paramount in facilitating me a well-formed experience which has ...
Examining The Outsourcing In The Retail Industry (Food Supermarkets)
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Examining the outsourcing in the retail industry (Food Supermarkets) By TABLE OF CONTENTS CHAPTER FOUR: METHODOLOGY1 4.1. Research Process2 4.2. Research Objectives3 4.3. Sample Selection4 4.3.1 Purposive sample4 4.3.2 Sample size5 4.4. Data Collection5 4.4.1 Primary Research5 Questionnaire6 Structured Interviews9 4.4.2 Secondary Research10 4.5 Research methods12 4.6. Data Analysis12 4.7 Informed Consent14 4.8 Confidentiality14 4.9 Validity and Reliability15 4.10 Research Ethics16 4.11 Data Security: Participant Anonymity and Document Retention17 4.12 Role ...
Marketing: Evaluating External Stimulus Such As Demographics From A Consumer Psychological Perspective Within The Parameters Of Gctice
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Marketing: Evaluating External Stimulus such as Demographics from a Consumer Psychological Perspective within the Parameters of GCTICE By TABLE OF CONTENTS CHAPTER 2: LITERATURE REVIEW1 Customer Decision-Making Process and Personality1 Black-Box Model of Consumer Behavior4 Pre-Purchase Behavior5 Post-Purchase Dissonance and Back-Out Behavior10 Demographic Variables12 Gender12 Ethnicity14 Age15 Lifestyle16 Social Class18 Geographic Variables20 Cognitive Dissonance21 Factors Contributing to Dissonance22 Dissonance Reduction23 Summary25 REFERENCES26 APPENDIX - A41 CHAPTER 2: LITERATURE REVIEW Customer Decision-Making Process ...
Are The Strategies Employed In Advancing Cultural Creativity Aiding Taiwan?
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Are the strategies employed in advancing Cultural Creativity aiding Taiwan? By TABLE OF CONTENTS LIST OF TABLESIII CHAPTER 4: DISCUSSION/FINDINGS1 Descriptive statistics1 Background section1 Behaviour section3 Focus group6 I-Mart image6 Marketing strategy by Taiwan's Artist Village7 Comparison of findings with literature8 Factors influencing cultural creativity industry8 CHAPTER 5: CONCLUSION AND RECOMMENDATIONS10 Promoting industrial development11 Recommendations14 Real time marketing14 Final words16 REFERENCES18 APPENDICES20 Questionnaire20 Focus group questionnaire21 LIST OF TABLES Table 1: Age1 Table 2: ...
Blackpool Pleasure Beach
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BLACKPOOL PLEASURE BEACH Blackpool Pleasure Beach [Name of Student] Abstract The aim of this report is to provide the comprehensive and significant findings of Blackpool. The paper aims to investigate the marketing strategies and techniques of Blackpool. The paper provides SWOT analysis of Blackpool. It has seen noticed that there is an increased ...
Direct Marketing
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[Direct Marketing] By [Department Name] [Date/Month/Year] Table of Contents CHAPTER 01: INTRODUCTION1 Background of the Research1 Problem Statement2 Research Aim2 Research Objectives2 Significance of the Study3 Limitations of the Study3 CHAPTER 02: LITERATURE REVIEW4 Introduction to Direct Marketing (DM)4 Benefits of Direct Marketing (DM)4 Current Reputation of Direct Marketing (DM)5 DM: Building relationship or gaining customers? A case of event management5 CHAPTER 03: METHODOLOGY8 Research Design8 Research instruments8 Literature Search ...
Strategic Analysis Of International House In Dubai In Terms Of Business Objectives And Improving Website And E-Learning
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Strategic Analysis of International House in Dubai in terms of business objectives and improving website and E-learning By ACKNOWLEDGEMENT It gives me great pleasure to express my gratitude towards my professor who has also been my mentor. My professor has always been a source of confidence for me. Here I also want to ...
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