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[Factors Effecting Men's Purchasing Behaviour For Cosmetic Products]
by
ACKNOWLEDGEMENT
I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.
DECLARATION
I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent ...
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Comparing and Contrasting Consumer Attitudes towards Emotional (Cosmetic) Vs Rational (Oral Hygiene) Marketing Messages
by
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION1
Introduction of Topic1
Background of the Study1
Research Aims and Objectives2
Hypotheses2
CHAPTER 2: LITERATURE REVIEW4
Advertising and Attitude Change4
Advertisement Appeals4
Rational Appeal5
Emotional Appeal5
CHAPTER 3: METHODOLOGY6
Research Methodology6
Data Collection6
Literature search6
Questionnaire Survey6
Interviews7
Sample Size7
Data Analysis7
Questionnaire Survey Analysis7
Interview Analysis8
REFERENCES9
CHAPTER 1: INTRODUCTION
Introduction of Topic
I ...
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Customer Loyalty and Sustainability of ASDA Supermarket
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Acknowledgement
I would like to sincerely thank my friends, family and colleagues for the endless understanding, guidance and patience, and most importantly, the support and friendship during my studies. The mentorship of these people has been paramount in facilitating me a well-formed experience which has ...
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Customer Loyalty and Sustainability of ASDA Supermarket
By
Acknowledgement
I would like to sincerely thank my friends, family and colleagues for the endless understanding, guidance and patience, and most importantly, the support and friendship during my studies. The mentorship of these people has been paramount in facilitating me a well-formed experience which has ...
Rating
Examining the outsourcing in the retail industry (Food Supermarkets)
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TABLE OF CONTENTS
CHAPTER FOUR: METHODOLOGY1
4.1. Research Process2
4.2. Research Objectives3
4.3. Sample Selection4
4.3.1 Purposive sample4
4.3.2 Sample size5
4.4. Data Collection5
4.4.1 Primary Research5
Questionnaire6
Structured Interviews9
4.4.2 Secondary Research10
4.5 Research methods12
4.6. Data Analysis12
4.7 Informed Consent14
4.8 Confidentiality14
4.9 Validity and Reliability15
4.10 Research Ethics16
4.11 Data Security: Participant Anonymity and Document Retention17
4.12 Role ...
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Marketing: Evaluating External Stimulus such as Demographics from a Consumer Psychological Perspective within the Parameters of GCTICE
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TABLE OF CONTENTS
CHAPTER 2: LITERATURE REVIEW1
Customer Decision-Making Process and Personality1
Black-Box Model of Consumer Behavior4
Pre-Purchase Behavior5
Post-Purchase Dissonance and Back-Out Behavior10
Demographic Variables12
Gender12
Ethnicity14
Age15
Lifestyle16
Social Class18
Geographic Variables20
Cognitive Dissonance21
Factors Contributing to Dissonance22
Dissonance Reduction23
Summary25
REFERENCES26
APPENDIX - A41
CHAPTER 2: LITERATURE REVIEW
Customer Decision-Making Process ...
Rating
Are the strategies employed in advancing Cultural Creativity aiding Taiwan?
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TABLE OF CONTENTS
LIST OF TABLESIII
CHAPTER 4: DISCUSSION/FINDINGS1
Descriptive statistics1
Background section1
Behaviour section3
Focus group6
I-Mart image6
Marketing strategy by Taiwan's Artist Village7
Comparison of findings with literature8
Factors influencing cultural creativity industry8
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS10
Promoting industrial development11
Recommendations14
Real time marketing14
Final words16
REFERENCES18
APPENDICES20
Questionnaire20
Focus group questionnaire21
LIST OF TABLES
Table 1: Age1
Table 2: ...
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BLACKPOOL PLEASURE BEACH
Blackpool Pleasure Beach
[Name of Student]
Abstract
The aim of this report is to provide the comprehensive and significant findings of Blackpool. The paper aims to investigate the marketing strategies and techniques of Blackpool. The paper provides SWOT analysis of Blackpool. It has seen noticed that there is an increased ...
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[Direct Marketing]
By
[Department Name]
[Date/Month/Year]
Table of Contents
CHAPTER 01: INTRODUCTION1
Background of the Research1
Problem Statement2
Research Aim2
Research Objectives2
Significance of the Study3
Limitations of the Study3
CHAPTER 02: LITERATURE REVIEW4
Introduction to Direct Marketing (DM)4
Benefits of Direct Marketing (DM)4
Current Reputation of Direct Marketing (DM)5
DM: Building relationship or gaining customers? A case of event management5
CHAPTER 03: METHODOLOGY8
Research Design8
Research instruments8
Literature Search ...
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Strategic Analysis of International House in Dubai in terms of business objectives and improving website and E-learning
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ACKNOWLEDGEMENT
It gives me great pleasure to express my gratitude towards my professor who has also been my mentor. My professor has always been a source of confidence for me. Here I also want to ...