MARKETING / MANAGEMENT - TOURISM

Contemporary Hospitality Industry

Executive Summary

At the present time, industry of hospitality is at boom. In the UK, hospitality industry has developed to a great extent as compared to precedent times. The existing literature accessible relevant to the hospitality industry largely communicates about the operational and technical factors merely. This report discusses and analyses about the structure of the hospitality industry and provides a review of the organisations and professional bodies in the hospitality industry. It also evaluates the staffing structure and their responsibilities and presents an analysis of the current image of the industry. This report is divided into two major parts. The first and foremost part covers these four aspects of the hospitality industry. The second part examines variety of issues affecting the industry and justification and critical analysis for the future trends.

Key Words: Hospitality industry, hotels, accommodation, strategy, strategic management, globalisation

Executive Summaryii

Task A: Research Report Describing the Hospitality Industry1

a)An Analysis of the Structure of the Hospitality Industry2

Service or Commercial Segment3

Working in a Budget or Profit-Making3

Open to Common Public or Limited Customers3

b)A Review of the Organisations and Professional bodies in the Hospitality Industry4

c)An Evaluation of the Staffing Structure and their Responsibilities5

d)An Analysis of the Current Image of the Industry6

Conclusion7

References8

Task B: Review of the Recent Development10

a)Variety of Issues Affecting the Industry10

b)Justification and Critical Analysis for Future Trends11

References15

Contemporary Hospitality Industry

Task A: Research Report Describing the Hospitality Industry

A unique viewpoint of authors argued that the comprehension of the hospitality has been messed up through myopia of industrial standpoint. They suggested enhancing this understanding through revealing approaches into the research of hospitality, which include the profit-making and business insights of the hospitality industry and hospitality. Nevertheless, simultaneously time has recognised that hospitality industry requires discovering in a unique domestic arrangement and researches. This industry is should be studies as a societal happening engaging relations among people. The authors further recommended that private and social domains should be separately associated with hospitality industry. The involvement of the social domain facilitates the perspective of social arrangements where actions of hospitableness and actions of hospitality happen altogether with the influences of the societal drives on the consumption and production of accommodation / drinks/ food.

Lashley & Morrison (2013, pp. 21) presumed that in order to better comprehend activities in hospitality industry, people require to comprehending the stipulation accommodation, drinks, and food in the nuclear relations. They further suggested that stipulation of drinks, accommodation, and food presents a constructive deed of association; it produces emblematic attachments among individuals and groups from various professional backgrounds and cultures that create bonding among those engaged in sharing and contributing towards hospitality. More commonly, hospitality is fundamentally a relation founded guests and hosts.

An Analysis of the Structure of the Hospitality Industry

In the UK, the hospitality industry is varied and a broad industry arraying from one person corporations to international organisations. A number of professionals perform a sum of over 80 various jobs in this industry. The industry of hospitality is an umbrella of 14 diverse industries; not simply ...