MARKETING MIX

Marketing Mix

Marketing Mix

To create the right marketing mix, businesses have to meet the following conditions:

The product has to have the right features - for example, it must look good and work well.

The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.

The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation.

For example, a company like Kellogg's is constantly developing new breakfast cereals - the product element is the new product itself, getting the price right ...