MARKETING PLAN

Marketing Plan

Recognizing that the experiences for young children and the relationships they establish during their early years directly affect their quality of life, the day care is committed to provide information and resources that will help parents choose child care that best meets their personal needs and those of their child. By carefully examining and assessing the various options available to them, parents and caregivers ensure their children can grow, learn, have fun and make friends in a stimulating environment where cares about their well being. Parents and caregivers can also access information on resources and programs to support their critical role was to ensure that their child may have the best possible start in life and to promote their well the social, physiological, intellectual and emotional Fournier (Yao, 1997).

In short, children who attend childcare centers are able to learn quickly the rules of social life. They are surrounded by young children whose ages correspond exactly to them and receive a comprehensive educational program where the game is an integral part of their day. With the game as the centerpiece, the early childhood centers based on their service learning educational program tailored to children's age. Psychomotor, intellectuality, life and social-emotional language designed primarily to promote child growth. The centers provide childcare places and installation and home environment (Aggarwal & Rao, 1996).

Ensure the accessibility, quality and maintaining long-term care education.

Provide children and their parents with services that better meet their daily reality.

Promote the quality of educational childcare provided by the three types of services: early childhood centers (CPE), childcare services and childcare.

Promote the harmonious development of the supply of child care, taking into account the needs of parents.

Facilitate the reconciliation of work and family.

Promote the overall development of the child by allowing him to develop all dimensions, particularly their emotional, social, moral, cognitive, language, physical and motor development;

To gradually bring the child to adjust to life in the community and integrate harmoniously;

To give the child an environment conducive to developing healthy lifestyles and healthy eating habits.

The Product Brand Strategy

The product brand strategy is performed by segmentation of consumers based on demographic and psychographic criteria, which are then broken down by target groups. Based on the structure of needs of various target groups, it is then possible to formulate some solutions to these needs, that is to say, ideas brand. The next step is to verify to what extent the key characteristics of the brand idea actually correspond to the ideal requirements of the target group compared to the product (Aaker & Jacobson, 2001).

Even if it is managed to occupy a dominant position in the mind of the customer in meeting their needs, it is also necessary to ensure product differentiation relative to competing products. However, it was demonstrated that positioning a brand based on its unique characteristics is fraught with difficulties. Indeed, the margins of maneuver for innovation in existing markets are becoming thinner and competing products resemble more and more the ideal image of a brand in the eyes of ...