Marketing Plan for Whole Foods

Marketing Plan for Whole Foods

The focus of this paper is on the integrated marketing communication plan of Whole Foods Market. Currently, Whole Foods offers a wide range of different products that a supermarket is incomparable however the area that the company lags behind is awareness about the supermarket. Survey and interview research was conducted to analyze the areas of improvement that are most important in incorporating into a marketing communication plan, it was found that Whole Foods needs to increase its promotional campaigns and need to ensure that the customers can recall Whole Foods when they opt for having middle eastern cuisine. Based on the findings, it was deducted that Whole Foods will focus most on the online marketing as there is a large number of computer literate users who would respond to the online campaigns. Initially, the TV and newspaper advertising will be focused on creating awareness about the supermarket but later on the social media will as a medium to let the customers know about the specialties of Whole Foods Market (Johnston & Bate, 2013).

The supermarket will radio, television, and billboard mediums to convey the message to the customers and target specially the locals towards the supermarket. A 360 degree marketing mix will be followed to enhance the marketing communication mix. To create word of mouth, buzz marketing will be conducted by sending the marketing teams to the universities, public places and sponsoring the cooking shows in the local television. The online media like Facebook twitter and MySpace will be made most of as they are the first priority of any advertiser in conveying the message initially. The main challenge that the company may face are the financial restraints as the operating margins of Bader are not very encouraging. For evaluation, Bader will follow ...