MNE ANALYSIS

MNE Analysis

[Name of the Institute]

MNE Analysis

Introduction

In the context of the contemporary global business environment the process of globalization has had a crucial impact on the business environment. The companies no longer have to operate in a highly stable consumer market where the relevant factors are stable, and the competition is low. Rather the companies have to ensure that they optimize their operations, and offer the most ideal product and service package to the customers. In this perspective the globalization factor can be identified as a highly lucrative, but also very challenging business phenomenon. The companies have to develop new and innovative strategies to be able to attract the relevant consumer markets (Kenney & Pon, 2011, pp. 258). They can no longer adopt the traditional reactive approach, where the make the relevant decisions after witnessing the market trends. In the current business environment a company that has a reactive nature of conducting the marketing analysis and product development function, would not be able to attain substantial competitive advantage. The success of the company solely depends on its ability to firstly highlight the needs of the global consumer base, and secondly provide the ideal solutions before the rest of the competitors.

There are several components that have been introduced in the business environment by the phenomenon of globalization. The technology can be identified as the greatest catalyst and the byproduct of the globalization phenomena. It has allowed the global consumer market to gain access to a wide variety of information, and be able to greatly influence the decisions made by the organization. The management of the vast multinational organizations has to ensure that they are able to highlight the volatile nature of consumer demand, and also alter their products so that they are more attractive to the end customer. The internet based technologies have allowed companies to depend on the e commerce based interactions, which has truly made the consumer market virtual in nature. The companies no longer only have to critically analyse the business environment of the national countries, where the customers have heterogeneous attributes. Rather they have to cater the demands of the global customers, who are present at various regions in the world. All of the se customers have individualized demands needs and they are also dispersed geographically (Maghnati et Al, 2012, pp. 169). Hence as discussed the process of globalization has caused the contemporary organizations to be highly customer centric, and also very sensitive to the individual needs of the end customers. These companies no longer can develop a standardized policy on the marketing and the branding functions, as they have to focus on the macro level global customer market.

Discussion

Emerging Market Mobile Phone Companies

In the context of the mobile phone companies in the emerging markets, there is generally a shortage of globally renowned organizations. The primary reason for this factor can be attributed to the fact that the companies in the countries do not have the adequate amount of resources to be able to invest the research ...